How Hackers Use Social Engineering Tactics in Phishing Scams

Social engineering is quite a buzzword these days in the world of cybersecurity. But what is it, and why are businesses so afraid of it? It is a form of hacking that uses deception and manipulation to get victims to divulge information. Companies have reason to be fearful because social engineering tactics have led to a lot of destruction and millions of dollars in losses for businesses worldwide.

Phishing is one of the most rampant types of attacks these days. It has been highly successful because it uses tried-and-tested social engineering techniques to hoodwink potential victims.

What are these Social Engineering Tactics, and how do hackers use them?

  • Riding on human emotion.

    When people get scared, nervous, pressured, or curious, they are more likely to make impulsive decisions or actions. Hackers bank on this natural reflex to get victims to reveal personal information before they can think about it. By the time they have calmed down and realized the danger, it will already be too late.

  • Establishing credibility.

    People are quick to trust entities that have an established reputation. This includes institutions like banks or vendors, as well as personal contacts. By imitating these entities, hackers can create a credible image as one of the social engineering tactics that potential victims will almost certainly trust.

  • Personalizing content.

    There is plenty of information in the public domain hackers can use to spin a web of deceit to capture their victims. It goes further than simply calling a target by name. They might refer to a concert you have recently attended or a restaurant you love. By creating familiarity, they cause a potential victim to let their guard down and be more vulnerable to an attack.

  • Using lookalike websites.

    Many hackers send out links that lead to fake login pages identical to real ones as one of their social engineering tactics. A typical tactic is telling you to change your password because it is about to expire. The link they send you to is a lookalike site where you can enter your data. It all looks legit, but if you look at the URL, you see it is a fake link.

  • Creating panic-inducing situations.

    When people get into a panic, they rarely think logically. They will act on the impulse to free themselves from the threatening situation as quickly as possible. If the hackers tell them their account will be closed if they don’t click on the link, you can expect them to click the link in a second.

  • Social engineering tactics – Intentionally misspelling words.

    The typo errors and poor grammar commonly associated with phishing emails are intentional. It is their way of dodging detection by spam filters. Since people are not as vigilant as malware detectors, hackers easily fooled many people despite these glaring errors.

  • Attacking during holidays and special events.

    There is a general air of excitement and engagement around these periods, and hackers capitalize on that to boost the success rate of their phishing attacks. Also, timing the attacks with these events gives an illusion of legitimacy, which makes the targets more likely to become victims. This is one of the common social engineering tactics that hackers use.

  • Spreading malware through attachments.

    Ordinarily, most systems can detect and block malware, but if these malicious files get installed into the system through phishing, your network defenses cannot do anything about it. Once installed, malicious attachments can do a range of damage, from destroying your files to stealing sensitive data.

  • Posing as top executives is a social engineering tactic.

    When your boss requests confidential data, you don’t ask questions and give them what they want with minimal delay. After all, that is what a good employee does, right? Exactly! Therefore, hackers have taken this new approach of pretending to be top executives to get easy access to company information.

  • Creating a pretext.

    This social engineering tactic takes a lot of work and patience because the hackers need to build trust. Gradually, they gain the confidence of the victim, who will eventually disclose information more freely.

Final Thoughts about Social Engineering Tactics

Now that you know how hackers use social engineering tactics for phishing, you have the knowledge to avoid an attack. However, despite all the awareness and safety precautions, it is still possible to become a victim. For this, we have created an infographic called “The Top 10 Steps to Take If You Think You Have Been Hacked.” If you think you have been hacked, this tool would be very handy. You can download it right here. 

If you need more information on social engineering and other cybersecurity issues, call us. We will provide everything you need to improve your protection against online threats!

Is Your Organization Prepared to Respond to a Security Incident?

One cybersecurity incident takes place every 14 seconds. Contrary to common assumptions, hackers are not only attacking big businesses. Everyone is now a target, from multinational corporations to small local businesses. With no discernible attack pattern, it’s hard to tell who the next victim will be. Owners must prepare all organizations with a cyber-attack response in case of a security incident.

Importance of a Security Incident Response Plan

A ready response to a security incident saves you precious time when faced with an online threat. You have already developed the plan. You just need to execute the actions, so there won’t be any need for second-guessing or unnecessary and costly delays.

An incident response plan, also called a data breach response plan,

will prevent further data loss or system damage, minimize downtime, cut financial losses, and help preserve your reputation among clients. Of course, it also helps your business get back on its feet as quickly as possible.

How to Create a Security Incident Response Plan

Creating a security incident response plan is a lengthy process that you should start long before a breach happens. It is not something left for the last minute when you’re in imminent danger. So here are the fundamental steps that you should take.

1. Assemble an incident response team.

Select competent individuals who can immediately take action during a security incident emergency. Make sure everyone is fully aware of their tasks. Enlist external assistance if necessary.

2. Backup your data.

Breaches typically target an organization’s data either to steal it, destroy it, or get unauthorized access for malicious purposes. Whatever happens to your data, you should always have a secure backup to fall back on.

3. Monitor your system.

Vigilant monitoring alerts you of online threats before they escalate. Security Information and Event Management (SIEM) systems and big data analytics can ensure rapid detection to safeguard your system and minimize damage.

4. Prepare contingency plans.

These are the actions, and processes to execute when the security incident crisis starts. These would constitute a large part of your organization’s incident response plan. Here, you must include all the processes needed to shut down the system, contain and assess the damage, and notify customers of the situation.

5. Practice simulations.

Preparing a response differs from carrying out the plans and strategies. Besides educating your employees on what to do in case of a security incident, you must also conduct regular simulations. This process will sharpen their responses and train them to take a calm approach when handling the situation.

6. Check and update regularly.

Cybersecurity threats evolve rapidly. A reliable response strategy today might be worthless in a few months. To keep your security incident response plan relevant and suitable, regularly check it and update variable elements like contact details, processes, and technology as needed.

Boost Your Defenses against Security Incidents

Preparedness to respond to a security incident is vital. However, this is just the tip of the iceberg of your cybersecurity strategy. There are many other ways of boosting your organization’s defenses, such as training your employees regularly and making them aware of the importance of cybersecurity. You can also restrict access to sensitive data, tighten the perimeter of your IT infrastructure, and enforce a strict BYOD policy.

Many recent security issues arise from using personally owned devices for work-related matters. You can mitigate such risks by implementing a comprehensive BYOD policy that outlines specific requirements, restrictions, and sanctions. Not sure how to create a policy from scratch? We have a BYOD policy template right here that you can download for free and customize to match your company’s needs. Contact us now if you need additional help!

Why Cybersecurity Insurance Matters

As businesses move forward into a digital environment, cybersecurity insurance becomes even more crucial as online threats grow more advanced. Before, hackers only targeted large, high-revenue corporations since they had the money and the valuable information. But statistics show that over 40% of recent cyberattacks target small businesses. But what’s even more alarming is that only 14% of these small businesses are prepared for such an attack.

Cybersecurity Insurance is a Wise and Necessary Investment

Organizations are already taking more stringent measures to protect their businesses against online threats. Despite these efforts, malware and ransomware can still make their way into your system, and data breaches can still happen. To protect your business from the many ramifications of these attacks, you must invest in a good cybersecurity insurance plan.

While cybersecurity insurance cannot prevent or undo cybercrime, there are many ways that it can help your business recover in case an online attack takes place.

Reduce Financial Setbacks

Dealing with the consequences of a cyberattack can be expensive. Depending on the severity of the attack, it can set your business back by millions of dollars! You will pay for legal services, IT support, damage control, and more. A comprehensive plan can cover all these expenses and much more.

Cover Downtime Losses

Getting your business back on its feet can take a long time, again depending on the gravity of the situation. During rebuilding or while operations are on hold, insurance can tide you over until your business is fully recovered.

Fill the Gap Liability Insurance

When purchasing a general liability insurance plan, many business owners assume that this covers cyberattacks, which is typically not the case. Standard policies might offer coverage to some extent, but it is rarely enough. A separate cybersecurity insurance policy will give you the widest possible coverage to protect your business.

Recovery Assistance

Many cybersecurity insurance plans today offer so much more than just financial help. Many providers offer a complete recovery package that includes legal services, PR damage control, and IT forensics. You can get all these services from separate providers, but why stress yourself when you can get them all in one place?

Competitive Rates for Robust Security

Insurance carriers usually offer very competitive rates to clients with a robust cybersecurity system in place. This is to encourage companies to prioritize cybersecurity and implement better strategies. If you wish to avail discounted rates, it would be a good idea to level up your protection as early as now.

Best Practices for Improving Cybersecurity Insurance

There are many ways to boost cybersecurity in the workplace, as many of us know by now. For starters, you must train your employees regularly, as lack of awareness still ranks at the top of how hackers break into systems. You must also secure your networks, constantly update your anti-malware tools, and implement multi-factor authentication.

Bring Your Own Device Policy

Another excellent way to improve your company’s cybersecurity is to implement a sound Bring Your Own Device or BYOD policy in the workplace. The policy should clearly define the responsibilities of the company and the employee when using their personally owned devices to access company data and other uses of the device within the workplace.

To guarantee that you include all the vital elements in your company’s BYOD policy, you can use our BYOD Policy template, which you can download by clicking right here. You can customize it any way you need to make it align with your organization’s operations and goals.

Final Thoughts on Cybersecurity Insurance

A business needs to do everything necessary to boost cybersecurity. But no matter how strong your defenses might be, one must never be complacent. Investing in a good cybersecurity insurance plan is one of the best things you can do to protect your business. Call us now so we can help you with any questions you may have about cybersecurity insurance.

Business Cloud Migration, The Best Move to Make Today

The past few years have been all about business cloud migration. As the needs of businesses continue to grow, it has become more tedious and expensive to keep up if you rely only on your on-site business resources. But thanks to cloud technology, you can outsource many business processes to cloud-based providers. This freedom means you can grow your business with less effort and expense!

Why Some Business Owners Are Reluctant to Migrate

The more courageous business owners have immediately leaped since the cloud was first introduced in 2019, while many others have gradually followed suit. But to this day, many businesses still stick with their on-premises resources for their operations. Why is this so? It’s because of fears about the cloud, many of which are unfounded.

The most common fear is that the business cloud migration might put security and privacy at risk. Many business owners think the cloud is a public domain where hackers roam freely. While there are cybercriminals everywhere, cloud providers have tight security measures to help keep you and your data protected.

Other business owners hesitate because they fear cloud services will be costly to maintain or too confusing to use. Again, these fears are speculative. Cloud solutions are much less expensive than investing in on-premises equipment and services. Most of it is very easy to navigate, particularly when you work with a reliable MSP.

What Businesses Can Gain from the Cloud

Once you get past your fears, you will see the wealth of opportunities you can gain from business cloud migration. For many who have already migrated, the number one advantage is scalability. Scaling your business up or down is so much easier with the cloud. Because of the flexibility of the cloud options, you won’t have to worry about having insufficient funds or resources.

There is also the matter of cutting back on significant spending. A cloud service provider will typically charge you for the services that you use. You won’t end up paying for a whole package, most of which you don’t even need, which is what often happens with conventional operations.

Also, there is perpetual access to the latest software, hardware, and infrastructure. When a new version comes out, you can ask your provider to upgrade you, and you don’t even have to pay extra fees. In addition, the cloud also gives you better data and network security, more efficiency for your business, and improved overall business performance.

How to Go About Business Cloud Migration

Cloud migration is moving all your company’s digital resources, applications, databases, and servers into the cloud. Yes, it can be a colossal operation, especially if you go for a full migration. But the good news is that you don’t have to do it alone. If you have a trusted MSP, you can sit back and let them complete the process for you. That is exactly what we can do for you.

Whether you want to go the whole nine yards and do a full cloud migration, or just partially, we will help you with the transition in a way that meets all your business needs.

To learn more about the cloud and find out more details on how it can benefit your business, download our FREE Infographic, “5 Fears and 5 Benefits of the Cloud.” Are you afraid of the Cloud, or are you open to cloud solutions and how to use them to grow your business?

Why Are Business Owners Afraid to Move to the Cloud?

It has been years since cloud technology was released. While thousands of businesses all over the world have eagerly upgraded their operations with cloud solutions. Thousands more still remain wary of this new technology to move to the cloud. Many people are still reluctant, despite the many proven benefits of the cloud for business. Why is this so? That is what we are going to talk about today.

Reasons for Holding Back to Move to the Cloud

We’ve asked around and come across some common concerns from hesitant business owners about why they are still holding back, even though there is now insurmountable evidence that the cloud presents many viable opportunities for business growth. Here are the reasons for holding back to move to the cloud.

Security

With the continued rise in cyberattacks and data breaches, it makes sense to be highly concerned about security. These attacks are rampant, even on in-house servers and data storage. How much more would there be if you stored the data in a cloud, outside of your company’s security controls? Won’t the data and the entire company be more at risk of being infiltrated by hackers? If any information gets into the wrong hands, there’s no telling what kind of damage your company will face.

Privacy If You Move to the Cloud

In the same way, companies fear the loss of data privacy. This fear is a specific concern for businesses in industries that collect and store confidential information. Health and medical records of patients, financial transactions that contain bank accounts and statements, and even personal data of clients and employees are examples of sensitive data that are frequent targets of online attackers. Putting these in cloud storage might seem risky in the minds of many.

Reliability

Another fear owners have about when they move to the cloud is that it might not always be reliable. What if the internet connection is too slow or erratic? What if the cloud provider experiences a period of downtime on their side? Surely, these events could be highly detrimental to business operations.

Cost If You Move to the Cloud

Cloud technology these days is very high-tech and diverse, which causes many business owners to think these services are expensive. Because of this assumption, they choose to stick to conventional systems rather than take a chance on modern cloud solutions, which can ironically pave the way for massive financial savings.

Complexity

There has always been a historical fear of new things, especially related to technology. When computers first became popular, many people were afraid to even touch them because they seemed too complex. It happened again a few years later when email and online messaging became popular. Now, the same fear of complexity applies to the cloud. Companies are worried they might not see the benefit to their operations.

The 5 Benefits of the Cloud

These fears make sense and are all perfectly valid. But the good news is that the cloud technology we have today has these issues covered. So if your hesitation to move to the cloud is based on any of these reasons, we can ease your mind.

We invite you to download our Free Infographic on the Cloud. You’ll discover a wealth of information, including the vast benefits of moving to the cloud and how the migration can be made simpler with the help of a reliable MSP.

A whole new world is waiting in the cloud for businesses, and we are very excited for you to take control of it. Call us anytime! We will guide you in transitioning so you can finally enjoy all the benefits and opportunities this new technology has in store for your company.

The Importance of a Reliable BDR Plan for Business

In every business, there is an element of risk involved. In addition to operational risks, there may be hidden threats that can arise suddenly. One of the best defenses a business can wield in these situations is a reliable bdr plan.

In the last few weeks, we have been covering BDR solutions. What BDR solutions are, what they can do for your business. Talked about how to gauge the quality of a particular BDR plan. Indeed, it’s worth all the discussion because we can never overemphasize the importance of a reliable BDR plan for your business, your employees, and your clients.

Benefits of Having a Reliable BDR Strategy

what Is BDR

Our series of blog posts on backup and disaster recovery began with an article called What Is BDR and How Does It Impact Business?In this first week, we covered the key benefits businesses gain from a good BDR strategy.

A good BDR strategy will give you protection against data loss and damage. Specifically, the data backup component of the BDR will safeguard your information in the face of a data breach, a system failure, a natural disaster, and so on.

A secure data backup system with the most innovative security measures and encryption tools offers better security, which is another significant benefit. With such a system, all your business information will remain safe and untouched. Also, a sound BDR will ensure higher customer retention even after a disaster.

Why is a BDR a Necessity?

BDR Plan

In week 2, we published a blog post on the Top 5 Ways Your Business Can Be Impacted Without a BDR Plan.

This blog talks about what could happen to your business if you operate without a reliable BDR strategy.

There are more events that can cause the collapse of a business than most business owners realize. Other than the publicized cyberattacks, factors like cloud-based threats, the increasing number of remote employees, and any natural disaster can damage an unprotected one.

Most of these are events that no one can predict or prevent. Using a robust BDR solution is the only way to keep your data secure from current external threats.

Signs of a Reliable BDR Solution

solid BDR plan

By now, we have established the importance of having a backup and disaster recovery plan for any business. But then, not all BDR plans are equal. How do you know if the one you have will work for you? In week 3, we tackle this concern in our blog post called “How Do You Know If Your IT Provider Has a Solid BDR Plan for You?“.

If you have a reliable IT provider, there’s a chance they have designed a great BDR solution for your company. But if you want to know how effective your BDR strategy is, check if it includes the five vital components: proactive measures for disaster recovery, priority for critical functions, emergency response procedures, secure data backup, and routine testing.

How a Managed IT Provider Can Help with a Reliable BDR Plan

Now that it’s clear how crucial a BDR plan is for your business, the only thing left is to bring in the right IT provider. So that they can design and implement a suitable plan. We have provided reliable backups and disaster recovery strategies for small and midsize businesses for years.

If you want a system that will give you the most protection, call us, and we will set you up! And don’t forget to download our FREE BDR infographic. It’s full of tips to help you learn about the BDR solution we offer.

How To Know If You Have a Solid BDR Plan?

Data backup and disaster recovery are two of the most critical services businesses expect from an IT provider. It is especially crucial when malware attacks are so frequent that your business can easily crumble if caught without adequate preparation. That is why you will need to have a solid BDR plan.

If you have an IT provider, there’s a good chance they’ve already set up a BDR plan for your business. The question is, how do you know if this plan is any good? Will it protect you in the event of a nasty cyberattack? Will it help you get your business back on its feet after suffering the effects of a natural disaster? Is the protection it gives your business worth the money you are paying for it?

Crucial Elements of a Solid BDR Plan

Many business owners are not tech experts; therefore, they hire IT providers to manage their technology needs. But even without professional expertise, you can tell how solid your BDR plan is by checking if it satisfies the following areas.

Proactive Measures for Disaster Recovery

There are many causes of disasters, and a sound and solid BDR plan should have proactive measures for each possibility. From natural disasters to system failures caused by human error and everything in between, your BDR strategy should have it all covered.

Priority for Critical Business Functions

Each business is unique and has its own set of critical functions. That means there is no single solid BDR plan that works for everyone. You know that your IT provider has given you the best solution if they have taken the time to understand your business and have identified the crucial elements that need the highest level of protection.

Emergency Response Procedures for a Solid BDR Plan

During an emergency, it is critical to have a timely response, as this would be very helpful in mitigating risks and preventing further damage. A solid BDR plan should incorporate an emergency response protocol that includes IT support for keeping the company’s data and network as safe as possible.

Secure and Reliable Data Backup

The point of a data backup system is to have a secure copy of all your business data that you can use for recovery in case of a disaster. A solid BDR plan would backup data in cloud storage, which offers a high level of security and is in a separate location from your business.

Routine Testing and Reviews for a Solid BDR Plan

Even the most solid BDR plan can eventually become outdated, especially with the rate at which technology changes. Also, as your business grows, the risks might also change. Therefore, a reputable IT provider always does routine testing to check the integrity of your systems and makes adjustments to ensure that it keeps up with all the changes.

Evaluating Your Current BDR Strategy

Look at the BDR solution your IT provider has set up for you and see if it meets all the above requirements. If it does, then you should be in good shape. But if anything seems off or not up to par, it’s time to consider upgrading to a better BDR plan.

At our company, we have been keeping businesses prepared for worst-case scenarios for years. We specifically design BDR solutions to meet each client’s needs. You should include a solid BDR strategy in the list of your small business needs. You can familiarize yourself with the many benefits of a BDR plan by downloading our FREE Infographic.

If you want to experience peace of mind for your business, call us today, and we will set you up for a free consultation.

What Is BDR and How Does It Impact Business?

Businesses these days conduct most of their processes digitally. On one hand, this is great because it speeds up transactions, improves data accuracy, and so on, allowing for faster and more efficient IT business development. But the heavy reliance on digital data brings new risks of data loss or damage. All businesses should have a good backup and disaster recovery plan to lessen these risks. We will explain to you what is BDR and how it impacts businesses.

An Introduction to What is BDR

BDR stands for “backup and disaster recovery.” It is a set of solutions that make sure data is safe and can be recovered after a disaster. A BDR plan aims to protect a business and maintain the continuity of operations despite any mishaps.

We often consider BDR solutions a defense against cyberattacks, which are becoming more frequent in recent years. But they are also beneficial in other circumstances, like keeping a business safe after a natural disaster or in any situation where the company’s data is at risk.

What a Sound BDR Strategy Can Do for Your Business

The lack of a proper BDR solution can have a negative impact on your business. At the very least, it can cause disruptions to your operation as your staff scrambles to recover all your data. In worst-case scenarios, you might not only find yourself with a destroyed business, but you may also face lawsuits as a repercussion of the disaster.

But if you have a tried-and-true BDR solution protecting your data, more than likely, you won’t have to face these dreadful scenarios. In addition, there are multiple other benefits that you can enjoy, such as the following.

Protection against Data Loss and Damage

There are so many ways for digital data to get lost, stolen, or damaged. It can happen through a data breach, a cyberattack, a system failure, human error, or a natural disaster. But if your business has a trusty BDR plan, it will protect your data despite any of these unfortunate incidents.

Better Data Security

Data security is integral to IT business development. A good BDR system makes sure of this by keeping a copy of all your business data, like contracts, transactions, client profiles, and so on, in a safe and remote location. Through high-tech encryption tools and physical security measures, we should protect data backups both physically and digitally.

Customer Retention

If you are not prepared for a disaster, you could lose hours or even days of downtime as you try to get everything back in order. Your clients will not be very forgiving of such situations and will probably leave and take their business to your competitors. With a sound BDR plan, you can have a quick and complete recovery, and your customers can have peace of mind and will not have a reason to leave.

Evaluating Your BDR Strategy

If your IT provider has already set up a BDR solution for your business, that’s great. But do you know how dependable it is? If disaster strikes, are you sure your defenses will hold up and keep your system and data protected?

Discover the impact that a BDR plan has on your business. Learn how the BDR plan affects your employees and the growth of your enterprise. For ideas and tips on creating your BDR strategy, download our FREE infographic or watch the video HERE.

We can also assess your existing BDR plan and make the necessary adjustments to make it perfectly suitable for your business needs. Call us today for a consultation!

The Role of Current Technology in Business Growth and Expansion

Business growth and expansion entail a lot of work in all the different areas—logistics, finance, research, and technology. Technology plays a key role because practically all aspects of business rely on it.

In our last few blogs, we have been talking about some benefits that small business owners can get out of integrating the right technology into their business, especially during expansion, downsizing, or switching from a remote work setup to a hybrid work environment.

Attracting and Retaining Talent for Business Growth and Expansion

how to attract large enterprise talent

For any SMB, attracting and keeping enterprise talent is quite an achievement. But, of course, it is rarely easy to do because most competent professionals prefer to work with global companies that offer better perks and higher pay.

Using technology, you can not only pique the interest of top candidates for your open positions, but you can also convince them to stay for your business growth and expansion.

These strategies, as described in our blog on Week 1 called “How Small Businesses Attract Large Enterprise Talent”, can range from simply making the hiring process pleasant or partnering with local community groups to something more proactive like offering a hybrid work environment that is much more attractive to potential new employees.

Installing Self-Help Kiosks

Self-Help Kiosks

In week 2, we covered one of the most popular technology trends for business growth and expansion. Our blog post entitled“Self-Help Kiosk vs. Human—What Are the Pros and Cons?” he self-help kiosk has been appearing in a growing range of industries. We can find them in fast-food restaurants, bus terminals, banks, and more.

We also covered how these kiosks can help business growth and expansion. especially as remote workers switch to working in person or in a hybrid way. Some benefits we covered were contactless transactions, higher profits, faster service, and better connections. We also discussed the special significance of self-help kiosks in a hybrid workplace, where companies make do with a much lower employee population in the office.

Better Customer Service

How Your IT Company Affects Customers

Technology and customer service are two things people would not automatically relate to each other. But as you will quickly realize after reading our week 3 blog, “For Better or For Worse: How Your IT Company Affects Your Customers”, IT and customer service are closely connected.

Ensuring that the quality of your customer service is up to par is vital regardless of the work setup you have in the office. Whether your employees work from home, in the office, or a combination of both, be sure they always give great customer service. This can help improve your business growth and expansion.

With the help of a reliable IT provider, this should not be a problem. For example, we offer IT services that give your clients a better experience. Some services that we would be happy to provide for you are multichannel communications, live chats or chatbots, exemplary CRM software, personalized offer recommendations, self-service portals, advanced POS systems, and a trusty remote-to-hybrid system.

Choosing the Right MSP for Business Growth and Expansion

As you can see, technology is vital in many aspects of business growth and expansion. This step means one thing: you need to choose the right IT provider because they can make or break your business!

Fortunately, you don’t have to look too hard. We have the experience, expertise, and passion to provide you with the best IT service you require. We are very good at what we do but don’t take our word for it. Call us today, and we will show you what we can do to help take your business growth and expansion to the next level of success!

For Better or For Worse: How Your IT Company Affects Your Customers

How Your IT Company Affects Customers is very important to keep your business operations in good hands. Most processes today rely on technology, so you need a provider to keep up with the times and ensure everything goes smoothly.

But do you realize how your choice of IT company also affects your customers? The level of customer satisfaction might be one of the most revealing gauges of how efficient your IT company is.

How Your IT Company Helps Affect Your Delivery of Better Service to Customers

Although your IT provider does not have direct contact with your customers, the tasks they take on influence the quality of service you can provide to your clients. Here are some examples of how your IT company can enable you to deliver better customer service.

Multichannel Communications

Accessibility and convenience are vital factors for better customer service. When a customer wants to get in touch with you for any reason, they should be able to do so through multiple options. Make sure your IT provider offers many communication channels, including email, live chat, text, social media, and SMS.

How Your IT Company’s 24/7 Customer Response Affects Customers

When customers reach out to you, they expect timely responses. Of course, it wouldn’t be too practical to have someone come in to answer calls in the wee hours of the morning. You can use chatbots to handle customer concerns outside of regular business hours.

Customer Relationship Management Software

Employing a CRM or customer relationship management software gives your customers a much more pleasant experience. Why? Because with it, you don’t have to keep asking them to repeat the same information every time they get re-routed to a different agent, which can be extremely frustrating.

Faster and More Efficient Transactions 

Customers dislike waiting in long lines at the grocery checkout, when ordering fast food, and so on. There are many solutions that an IT company can provide for all these situations, like better POS systems, automated order-taking, self-service portals, and many more. Incorporating these features into your business will lead to much better customer service.

How Your IT Company Personalized Recommendations Affect Customers

Advertising emails or marketing offers sent to potential customers at random can be very annoying. Most of the time, they will just get ignored or deleted. With the help of an IT company, you can easily tailor recommendations to your target market’s specific needs and wants. This increases the chances of them taking notice and taking you up on your offer.

Backup and Disaster Recovery (BDR)

The risk of online attacks is very prevalent these days. In addition, there is also the danger of other disasters that can lead to system failures and data loss. Such events can compromise the safety of customers when their data is exposed.

To keep this from happening, you should have a proper backup and disaster recovery plan in place, courtesy of your IT provider. With a reliable BDR, your customer’s data is protected. This will give them peace of mind, and they will have no qualms about putting their business in your hands.

Find the Right IT Company that can affect Better Service to Customers

Your IT provider can provide a variety of services for various aspects of your business. But in the end, all of it has something to contribute toward better customer service. So if you want to draw more customers and give them the most pleasant experience, you must establish a long-term partnership with a reliable IT company.

Here at our company, we have mastered optimizing business processes so that they lead to the best customer service possible. We can assist you with anything from communication and sales transactions to transitions to a Hybrid workplace. By calling us, you can give your customers the most pleasant experience, and your business can enjoy continued growth and success.