Training Employees to Spot Social Engineering

Social engineering is one of the newest methods hackers use to access sensitive information. Rather than attacking a system directly, this technique relies on human psychology to gain information. This method is brilliant when you think about it because it does not have to deal with going past ironclad network security. If hackers can manipulate even a single employee, they might hand over sensitive information on a silver platter, and the hackers can take control of the organization’s entire system. This is why its important for your employees to learn how to spot social engineering.

Companies must understand that if you can’t spot social engineering it can compromise business security. Reports show that over 90% of data breaches happen because of social engineering. Phishing scams account for 54% of these cases. The good news is that there is a way to prevent social engineering threats, and that is by training employees.

Popular Social Engineering Techniques

There is a lot to cover in training employees to spot social engineering. A logical start would be to discuss the most popular techniques so employees can recognize and avoid them.

Phishing is the most common method because it is easy to execute. It also yields positive results, at least for the hackers. This method entails sending emails that deceive victims into clicking a malicious link or divulging sensitive information without realizing it.

Pretexting is when a hacker gains the victim’s trust through a pretext or a created scenario, which is part of a larger, more convoluted social engineering attack plan. There is also the quid pro quo attack, where the hacker lures the victim into divulging information in exchange for something in return. Tailgating, or piggybacking, is a popular social engineering technique where the victim unknowingly gives the hacker access to a secure location.

Importance of Employee Training To Spot Social Engineering

These social engineering strategies would be much easier to execute if employees were untrained and unaware of the risks involved. The damage could be monumental, as the $100 million phishing scam on Google and Facebook illustrates. From 2013 to 2015, a team of hackers sent numerous phishing emails to specific employees of Google and Facebook, telling them to deposit money into fraudulent accounts. They could collect more than $100 million from this scheme.

Now, even if your business does not have that kind of revenue, you can still be a victim. These days, hackers are targeting small businesses on a massive scale. Every employee can also be a target, from customer service personnel to top executives, so you must conduct training across the board.

Best Ways to Train Employees to Spot Social Engineering

There are several methods of training your employees to spot social engineering. Traditional classroom workshops, either personal or online, are excellent for an in-depth training session. A one-time seminar is hardly enough, though, and that is why we also recommend regular refreshers.

Unannounced phishing simulations are effective in evaluating employees based on how much they have learned. It would surprise you how so many people do well in theory but still won’t be able to tell the real deal when it is staring at them from the inbox. Being bitten once in a simulated attack will teach your employees to be more vigilant.

Final Thoughts

Organizations can achieve a high level of protection against social engineering if everyone is sufficiently aware of the risks and knows what to do in case an attack goes through. Besides the various training methods, you will implement, we strongly advise you to download our infographic, “The Top 10 Steps to Take If You Think You Have Been Hacked.” Print it out and post it on every department’s bulletin board. Be sure all your employees also get their own copy.

For more information about social engineering and how to avoid becoming a victim, call us. We can get you up to speed on the latest preventive measures and keep your company safe from the prying eyes of cybercriminals.

Is Your Organization Prepared to Respond to a Security Incident?

One cybersecurity incident takes place every 14 seconds. Contrary to common assumptions, hackers are not only attacking big businesses. Everyone is now a target, from multinational corporations to small local businesses. With no discernible attack pattern, it’s hard to tell who the next victim will be. Owners must prepare all organizations with a cyber-attack response in case of a security incident.

Importance of a Security Incident Response Plan

A ready response to a security incident saves you precious time when faced with an online threat. You have already developed the plan. You just need to execute the actions, so there won’t be any need for second-guessing or unnecessary and costly delays.

An incident response plan, also called a data breach response plan,

will prevent further data loss or system damage, minimize downtime, cut financial losses, and help preserve your reputation among clients. Of course, it also helps your business get back on its feet as quickly as possible.

How to Create a Security Incident Response Plan

Creating a security incident response plan is a lengthy process that you should start long before a breach happens. It is not something left for the last minute when you’re in imminent danger. So here are the fundamental steps that you should take.

1. Assemble an incident response team.

Select competent individuals who can immediately take action during a security incident emergency. Make sure everyone is fully aware of their tasks. Enlist external assistance if necessary.

2. Backup your data.

Breaches typically target an organization’s data either to steal it, destroy it, or get unauthorized access for malicious purposes. Whatever happens to your data, you should always have a secure backup to fall back on.

3. Monitor your system.

Vigilant monitoring alerts you of online threats before they escalate. Security Information and Event Management (SIEM) systems and big data analytics can ensure rapid detection to safeguard your system and minimize damage.

4. Prepare contingency plans.

These are the actions, and processes to execute when the security incident crisis starts. These would constitute a large part of your organization’s incident response plan. Here, you must include all the processes needed to shut down the system, contain and assess the damage, and notify customers of the situation.

5. Practice simulations.

Preparing a response differs from carrying out the plans and strategies. Besides educating your employees on what to do in case of a security incident, you must also conduct regular simulations. This process will sharpen their responses and train them to take a calm approach when handling the situation.

6. Check and update regularly.

Cybersecurity threats evolve rapidly. A reliable response strategy today might be worthless in a few months. To keep your security incident response plan relevant and suitable, regularly check it and update variable elements like contact details, processes, and technology as needed.

Boost Your Defenses against Security Incidents

Preparedness to respond to a security incident is vital. However, this is just the tip of the iceberg of your cybersecurity strategy. There are many other ways of boosting your organization’s defenses, such as training your employees regularly and making them aware of the importance of cybersecurity. You can also restrict access to sensitive data, tighten the perimeter of your IT infrastructure, and enforce a strict BYOD policy.

Many recent security issues arise from using personally owned devices for work-related matters. You can mitigate such risks by implementing a comprehensive BYOD policy that outlines specific requirements, restrictions, and sanctions. Not sure how to create a policy from scratch? We have a BYOD policy template right here that you can download for free and customize to match your company’s needs. Contact us now if you need additional help!

The Top 7 Mobile Security Threats to Address in Your BYOD Policy

BYOD or Bring Your Own Device is a modern practice where employees use their personally owned gadgets – smartphones, laptops, tablets, or whatnot – for work. This is opposed to the traditional method of using company-issued equipment exclusively for work stuff which can have mobile security threats.

The BYOD policy has several perks, such as more flexibility in remote work, a healthier balance between work and personal life, and reduced equipment expenses. However, some challenges arise from this practice, particularly in terms of business mobile security threats.

When employees use the same device for all their dealings, this could create several mobile security threats that the company must address in the BYOD policy. Here are seven of the top threats and our recommended solutions.

Mobile Security Threats – Device Theft

In the event of stolen or lost devices, unknown entities could have unauthorized access to sensitive information stored on the device. To guard against these mobile security threats, there must be a way to delete data from the device remotely.

Malware Infection

Malware can quickly lead to a data breach and security problems. Your company can avoid this if all personally owned devices have reliable, updated antivirus software to guard against malware infection.

Unsecured Wi-Fi

Encryption is necessary for maintaining the confidentiality and security of data, so most work and home networks have this. However, public hotspots are common for mobile security threats. If you need to connect to an uncertain network, use a VPN to guarantee data security.

Mobile Security Threats – Phishing

People are more relaxed when using their mobile phones than when they use a company computer. Because of this, many are prone to becoming victims of phishing attacks. Constant reminders would help instill a natural sense of caution in employees.

Outdated Device

Not all employees are gadget fanatics who would immediately fall in line when the newest iPhone is released. Many would stick to their old gadgets until they fell apart. While we might applaud their frugality, outdated devices can put corporate and personal data at high risk with mobile security threats. You can state in your BYOD policy that there must be a mandatory regular upgrade of all devices employees wish to use for work.

Risky Apps

Personal phones and laptops often contain games or other apps that might not be completely secure. These apps sometimes request permissions that could put your device’s contents at risk. To avoid these risks, the BYOD policy must prohibit the installation and use of these unverified apps.

Encrypted Data

When sending digital correspondence from a work computer, all data is automatically encrypted to keep it confidential. Public hotspots and some home networks might not have sufficiently secure levels of encryption, which will compromise your data. Mandatory use of proper encryption before sending out any business data will help prevent such compromises.

Creating Your BYOD Policy to Prevent Mobile Security Threats

If it is your first time drafting a BYOD policy for your company, it can get intimidating, considering all the issues that need to be addressed. For instance, the mobile threats we have listed above are just some of the potential problems you would have to deal with, and we are sure you would think of more as you go along.

To ensure you do not forget any crucial aspect, we strongly recommend you use the BYOD policy template we have created specifically for this purpose. It is a comprehensive but concise document, including everything from permitted devices and security specifications to restrictions and sanctions. Of course, you can customize it as you see fit by adding or removing items to make it appropriate for your organization’s security goals. Call us now if you need additional help!

Why Cybersecurity Insurance Matters

As businesses move forward into a digital environment, cybersecurity insurance becomes even more crucial as online threats grow more advanced. Before, hackers only targeted large, high-revenue corporations since they had the money and the valuable information. But statistics show that over 40% of recent cyberattacks target small businesses. But what’s even more alarming is that only 14% of these small businesses are prepared for such an attack.

Cybersecurity Insurance is a Wise and Necessary Investment

Organizations are already taking more stringent measures to protect their businesses against online threats. Despite these efforts, malware and ransomware can still make their way into your system, and data breaches can still happen. To protect your business from the many ramifications of these attacks, you must invest in a good cybersecurity insurance plan.

While cybersecurity insurance cannot prevent or undo cybercrime, there are many ways that it can help your business recover in case an online attack takes place.

Reduce Financial Setbacks

Dealing with the consequences of a cyberattack can be expensive. Depending on the severity of the attack, it can set your business back by millions of dollars! You will pay for legal services, IT support, damage control, and more. A comprehensive plan can cover all these expenses and much more.

Cover Downtime Losses

Getting your business back on its feet can take a long time, again depending on the gravity of the situation. During rebuilding or while operations are on hold, insurance can tide you over until your business is fully recovered.

Fill the Gap Liability Insurance

When purchasing a general liability insurance plan, many business owners assume that this covers cyberattacks, which is typically not the case. Standard policies might offer coverage to some extent, but it is rarely enough. A separate cybersecurity insurance policy will give you the widest possible coverage to protect your business.

Recovery Assistance

Many cybersecurity insurance plans today offer so much more than just financial help. Many providers offer a complete recovery package that includes legal services, PR damage control, and IT forensics. You can get all these services from separate providers, but why stress yourself when you can get them all in one place?

Competitive Rates for Robust Security

Insurance carriers usually offer very competitive rates to clients with a robust cybersecurity system in place. This is to encourage companies to prioritize cybersecurity and implement better strategies. If you wish to avail discounted rates, it would be a good idea to level up your protection as early as now.

Best Practices for Improving Cybersecurity Insurance

There are many ways to boost cybersecurity in the workplace, as many of us know by now. For starters, you must train your employees regularly, as lack of awareness still ranks at the top of how hackers break into systems. You must also secure your networks, constantly update your anti-malware tools, and implement multi-factor authentication.

Bring Your Own Device Policy

Another excellent way to improve your company’s cybersecurity is to implement a sound Bring Your Own Device or BYOD policy in the workplace. The policy should clearly define the responsibilities of the company and the employee when using their personally owned devices to access company data and other uses of the device within the workplace.

To guarantee that you include all the vital elements in your company’s BYOD policy, you can use our BYOD Policy template, which you can download by clicking right here. You can customize it any way you need to make it align with your organization’s operations and goals.

Final Thoughts on Cybersecurity Insurance

A business needs to do everything necessary to boost cybersecurity. But no matter how strong your defenses might be, one must never be complacent. Investing in a good cybersecurity insurance plan is one of the best things you can do to protect your business. Call us now so we can help you with any questions you may have about cybersecurity insurance.

Top 5 Ways Your Business Can Be Impacted without a BDR Plan

A backup and disaster recovery plan is crucial for every business, regardless of industry or the size of the enterprise. Disasters can stem from many situations, from natural calamities to online attacks or even a simple human error. Without a proper BDR plan, your business might easily get destroyed, possibly with very little hope of being able to get back up at all.

With the prevalence of online and offline threats, we cannot emphasize enough that a small business needs as much protection as possible. So if you are stubbornly resisting the call to put a reliable BDR plan in place, this is the perfect post for you. Keep reading to discover the drastic ways that may impact your business if you keep going without a BDR plan.

BDR Plan for Natural Disasters

No one can tell when or where a natural disaster will occur or how severe its effects will be. What will you do if your business records get caught in a raging fire or your servers get damaged beyond repair in a Category 4 typhoon? Without a BDR plan, you might as well sit in a corner and weep because there is no way you can recover the lost data.

Cloud-Based Threats

Businesses have been taking advantage of cloud solutions for multiple applications, which is a good thing. But with this trend also comes a horde of new online risks. In migrating your business to the cloud, it becomes one more target for relentless hackers searching for the next victim. A modern BDR plan takes these threats into account and lists actions with suitable security measures to minimize the risk to your business and your cloud-based data and processes.

Data Protection

A company’s data is one of its most valuable assets and must be protected. The backup should include transaction records, legal contracts, customer information, and a horde of data that would put you in a very unpleasant situation should it fall into the wrong hands. To keep your data safe, keep an updated copy in a secure location in case your primary storage gets compromised or damaged. Only a professional BDR solution can give you the data protection and security your business needs.

Remote Employees

Remote work has become very common because of the pandemic. While it has many perks for both the workers and your business, there is also the added risk that remote employees are inadvertently adding to the company. Often, remote employees use their networks at home while working, which are not very secure. If a hacker infiltrates your business, you can roll out your BDR plan to stop the damage and get back to normal operations as quickly as possible.

Ransomware

Almost all the million-dollar data breaches reported this year involved ransomware. This is one of the easiest and most effective attacks hackers use to conduct their illicit affairs. Many companies that have been the victims of ransomware attacks could recover, but only because they had an effective BDR strategy. And if you don’t have one, who knows what terrible fate awaits your business following an attack?

Protect Yourself and Your Business Today with a BDR Plan

According to statistics, about 40 percent of small and midsize businesses do not have any BDR plan. All they have is antivirus software and some data backups on an external hard drive, and that’s about it.

Danger will always lurk around, and there is no better time than now to prepare yourself. You should include a solid BDR strategy in the list of your small business needs. You can familiarize yourself with the many benefits of a BDR plan by downloading our FREE Infographic.

When you are ready to take the next step, we are standing by. Call us today, and we will create a robust BDR strategy to keep your business as secure as possible.

The Role of Technology in Businesses in 2023

Technology has always played a key role in businesses across different industries in 2023. But recently, this role has grown even more because IT is used more and more in businesses around the world. To draw more customers and stay ahead of the competition, you should understand all the changes and use them to your advantage.

Technology Trends in Businesses to Look Out for in 2023

grow your business in 2023

Many trends in technology are useful in growing businesses in 2023, as discussed in our first blog this month, 8 Ways Technology Will Grow Your Business in 2023. You don’t need to use all of them – just take your pick depending on your industry and the nature of your business. There are some kinds of technology, however, that can add value to just about every industry, like the following:

Artificial Intelligence

Commonly used today for online shopping, digital assistants, and fraud prevention, AI can make your operations faster and more efficient while freeing up a lot of time and other resources for your business.

Cloud Computing

Cloud-based solutions virtually take away the boundaries to how you operate your business. It gives you access to software, infrastructure, and other resources you could only dream of before.

Automation

So many processes that used to be done manually are now automated through technology in businesses, especially in 2023. This transition speeds up operations, reduces the risk of human error, and makes for a much better customer experience.

Internet of Things

Now that software, sensors, and other things can connect almost everything, we are living in the age of connectivity. The IoT provides many ways for businesses to save time and increase efficiency, but it also opens up new security risks, so we must exercise due caution.

Vendor Management Technology in Businesses in 2023

Working with vendors is a more complicated task than many assume. To reduce risks, you need to keep costs low and get the most out of your vendors. With the aid of a good VMS, all this is possible without breaking a sweat.

The Importance of Cybersecurity Technology in Businesses in 2023

Technology Trends for Cybersecurity

As technology in businesses advances in 2023, so does the risk of online threats. For this reason, it is more important than ever to protect your business with a dependable cybersecurity solution.

As we talked about in our blog post on week 2, Top 8 Technology Trends and How They Impact Cybersecurity, each current technology trend has its own impact on cybersecurity. Some are good, and some are not so good. You can read more about it by checking out our blog here.

Perks of Working with a Managed Service Provider

Changing your IT provider
Tired Caucasian bearded 40s middle-aged businessman employee man typing laptop feels failure upset with loss of information online error stressed looking at the computer screen suffering from headache pressure. High-quality photo

Staying updated on all the changes in technology in businesses can be tiresome in 2023. Typically, business owners would not have the time to do it themselves. But there is a way to enjoy the benefits of technology for your business—by partnering with a managed services provider.

If you currently already have an IT provider but are not always happy about the service you are getting, it might be time to make a change. Changing your MSP is a bold move that must not be taken lightly. In our week 3 blog entitled When Is It Time to Change Your IT Provider? we list some signs that tell you to find a new provider.

A reliable MSP can give you all that IT offers and make it work for your business, just like we do at Our Company. We can provide everything from simple IT consultation to business automation, vendor management, cybersecurity, and anything technology-related that can help grow your business.

One of our areas of expertise is vendor management. This is quite an underrated aspect of business that needs more attention as it deals with crucial business expenses that impact growth. Click here for more about our vendor management services and how they can benefit your business.

January Recap: All You Need to Know About Social Engineering

This month, we covered a range of topics concerning social engineering. Social engineering is now considered one of the most prevalent risks when it comes to online security. Most hackers rely heavily on social engineering tactics to lure unsuspecting users to divulge information.

It sounds complicated but it’s nothing more than the practice of manipulating people into revealing information through the use of false pretenses. It often creates a sense of urgency, fear or excitement, playing with people’s emotions to get them to do exactly what the hackers want them to do. In case you missed any of them, here is a brief summary.

social engineering

Week 1: What Is Social Engineering and How Can It Affect Your Business?

We discussed the basics of social engineering and how the different types of attacks are used to exploit unsuspecting victims. We also looked at what makes up a successful social engineering attack and how attackers might use modern technology to increase their reach. Specifically, attackers may utilize deception techniques such as phishing emails or malicious links in order to gain access to personal information or data. Additionally, attackers may use impersonation tactics in order to manipulate their target into giving away information or credentials.

Social engineering is the infiltration of something secure, intending to acquire information or secure access through cunning means. With the use of modern technology, social engineering is now possible with the victims not even knowing. If you are caught unprepared, as a result, this could potentially lead to the downfall of your business. With awareness and the presence of mind, you can easily avoid becoming a victim. One of the commonly used methods is tailgating or entering the premises on the pretense that they are an authorized entity.

Simple practices like refraining from opening suspicious-looking emails and attachments would be very helpful. It is also advisable to implement multifactor authentication in all your systems and to keep your antivirus software updated. Click here to read more of our week-1 blog defining what exactly social engineering is.

Social Engineering scams

Week 2: Where Does Social Engineering Scams Come from?

In order to prevent these attacks from being successful, it is important for users to remain aware and educated about cybersecurity best practices and protocols. This includes implementing strong passwords that include both upper- and lowercase letters, numbers, and special characters; avoiding suspicious links through email or messaging services; and utilizing two-factor authentication measures when possible–for example, when accessing accounts online or over public Wi-Fi networks. Users should also use secure VPNs whenever possible to protect their remote data..

There are more than 4.74 billion social media users today. Hackers are using social media to entice unsuspecting users into their traps. They create fake accounts that are used in either of the following four ways:. MIPs are bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact. A hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. Fully Invested Profiles are intended purpose of fully invested profiles is the same as those created for MIPs. Click here to read more of our week-2 blog about the origin of social engineering.

 

Cybercriminals Use Social Engineering

Week 3: The Top 5 Ways Cybercriminals Use Social Engineering

Finally, we presented best practices for staying safe online when encountering suspicious links or other potentially dangerous content. For example, links in messages can lead to malicious sites with malware that could compromise users’ personal information and devices. It is also important for users not to respond immediately if they receive an unexpected message from someone they do not know or recognize – even if it appears legitimate – as this could be an attempt by adversaries to gain access to sensitive data via impersonation techniques.

Cybercriminals use social engineering to play on victims’ emotions and gain their trust. There are a number of different ways that cybercriminals manipulate their victims online. Phishing is by far the most common and most effective tactic that hackers use in social engineering. This is where the hacker pretends to be someone that the victim knows, then asks for their login details. There are so many ways that cybercriminals use social engineering for malicious intent these days. Piggybacking, also known as tailgating, is when someone discreetly follows an authorized person into a restricted area of the building. As a business owner, it is crucial to ensure that you educate all your employees fully when it comes to social engineering attacks and other cybercrimes. Click here to read more of our week-3 blog and the top 5 social engineering threats.

By following these tips and remaining vigilant about potential attacks, everyone can make sure to stay safe online! Give us a call if you think you need help strengthening your business against attacks.

The Top 5 Ways Cybercriminals Use Social Engineering

Advanced technology and cutting-edge hacking techniques have been the main tool that cybercriminals use for online attacks. But did you know that the most effective method that hackers use for enticing victims online is something so much simpler? Cybercriminals use social engineering or in other words, manipulate people by establishing trust and playing on their emotions.

Common Methods of Social Engineering Attacks

There are a number of creative ways that social engineers go about their devious ways. However, there are five ways that stand out on how cybercriminals use social engineering for their personal gain.

Phishing

This method is by far the most common and most effective tactic that cybercriminals use in social engineering. It has been around for years yet people continue to fall for it at an alarmingly high rate. Phishing is common using emails. In fact, anyone who has an email account would likely have received several phishing attempts in their inbox.

Among the earliest phishing emails are those that come from a Nigerian prince who needs your help in getting his inheritance and in return, he will give you a sizable portion of his wealth. Later on, phishing emails became more believable, like an email from what seems to be your bank, asking to verify your account number. Recently, phishing through social media has become rampant, where you would be asked to log in to your account on what seems to be a real social media site but is actually just a clever imitation.

Baiting

Baiting is what cybercriminals use social engineering and is an approach where something is in front of the target victim, hoping to get them to click on a link and fall for the trap. It could be a free movie or song or something that would be of interest to the victim. The link does not give them what was promised and is instead some kind of malware that will cause damage.

Cybercriminals use Social Engineering Pretexting

This kind of social engineering scam is where the hacker pretends to be someone that the victim knows. They might pretend to be the head of IT doing some routine check, then ask for an employee’s login info. Or they might pretend to be a law enforcer or investigator, at which many people would be very cooperative. Because the employee thinks the hacker is a trusted entity, they might willingly give their details.

Quid Pro Quo

This is a type of social engineering attack where the hacker offers you something in exchange for critical information. Let’s say a disgruntled employee has been laid off or had left a company in not so amicable terms. Hackers hunt these disgruntled individuals and offer to buy the information that they can use to attack the company.

Cybercriminals use Social Engineering Piggybacking

Although social engineering these days is through online, there are still plenty of approaches that take place in the physical environment. Piggybacking is one such example. Also known as tailgating, piggybacking is when someone discreetly follows an authorized person into a restricted area of the building. Once they are in, they can easily access computers to steal data.

How to Be Safe from Cybercriminals using Social Engineering Attacks

There are so many ways of how cybercriminals use social engineering for malicious intent these days. However, there are also several things that you can do to keep safe from these attacks.

Many of the preventive measures are actually very simple, starting with never revealing passwords and other sensitive data to anyone. This includes heads of IT departments, people in charge of corporate audits, or even law enforcers.

As a business owner, it is also crucial to ensure that you educate all your employees fully when it comes to social engineering attacks and other cybercrimes. You can check what they already know about the dark web by having them take this 10-question cybersecurity quiz.

We have plenty of tools and resources that can help boost your protection against all kinds of cyberattacks. Call us today and we will be happy to put together a strategy that will keep your business and data as safe as can be!

Where Does Social Engineering Scams Come from?

Social engineering scams are so much more rampant these days than ever before. There will certainly be suspicious-looking items in your inbox when you check your emails, which are most likely phishing emails. Many people now know to avoid clicking these malicious emails, which is a good thing. But still, their vast amount makes you wonder, where do social engineering scams come from anyway? The very simple answer to that is social media.

How Social Media Is Used for Social Engineering scams

According to the latest count, there are more than 4.74 billion social media users today. For hackers, each of these users is a potential target. Hackers are using social media to entice unsuspecting users into their traps because there is such a large online population. Specifically, they create fake accounts that are used in either of the following four methods.

Manipulating Public Opinion

People can be very impressionable, especially regarding things they see on social media. Social engineers take advantage of this vulnerability to sway the public’s view on certain things, like politics. Political parties routinely create millions of fake accounts to spread information that could sway voters during elections. Online, posts from phony accounts can spread quickly and have a significant impact on voters for very little money. This is what you call Social Engineering scams.

False Advertising

It is very common to see posts on social media where you can supposedly win a prize if you like or share their page. Or how about those pages that are apparently on the verge of closing down and need to dispose of their inventory quickly, where you can get a chance to get one of their products by simply sharing their page. These are nothing but social engineering scams called false advertising.

After Steve Jobs’ death, a viral post claimed Apple was honoring him by giving away iPhones and iPads.. Millions of people from around the world clicked on the malicious link, thinking they were just entering a raffle. What happened instead was that their devices got infected with a nasty virus.

Minimally Invested Profiles or MIPs

Minimally invested profiles are created en masse and are usually bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact, typically on Facebook. Once the connection has been established, the hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. That is when they start the social engineering scams.

Fully Invested Profiles or FIPs

The intended purpose of fully invested profiles is pretty much the same as that of the MIPs, which is to get people to click on certain links. But an FIP involves more effort as it is made to look authentic to the eyes of the target victim. It could imitate the account of real contact, and they might try to add you saying that they created a new account because they were hacked, or they forgot the password, and so on.

You can actually spot these fake profiles easily by practicing due diligence. Check out every account before accepting friend requests. If the account is relatively new and is suspiciously lacking in friends or content, then that is a red flag right there.

Protect Yourself From Social Engineering Scams

Social media may be part of our daily lives, but that doesn’t mean you can use it carelessly. Never be caught unaware when you are online, especially when you are using social media. This goes for both your personal and business accounts. If you use social media for business, it’s best to train all your employees in online attack prevention.

We have prepared a 10-question quiz that you can answer just to see how prepared you are to face social engineering scams or attacks. If you feel there is room for improvement, give us a call and we can step in anytime to boost your defence and increase your protection against online threats.

What Is Social Engineering and How Can It Affect Your Business?

Terms like phishing and malware have become very common terms these days because of their widespread use online. Did you know that these activities are but a small part of a much bigger operation known as social engineering?

Definition of Social Engineering

The term might be new but the practice has been going on for centuries. It’s the infiltration of something secure, intending to acquire information or secure access through cunning means. With the use of modern technology, social engineering is now possible with the victims not even knowing. If you are caught unprepared, as a result, this could potentially lead to the downfall of your business.

External Threats in Social Engineering

Businesses these days rely heavily on technology across all operations and as a result, it makes our life easier. This gives social engineers vast opportunities to trick people into providing all sorts of information, such as the following.

Phishing

Phishing is by far the most prevalent form of social engineering attack. It is a very straightforward kind of trickery, and that simplicity is also the reason why it is so effective. Through an authentic-looking email, the hacker would take victims to websites that look real and ask them to log in, which many people would do without a second glance. Just like that, you would just as well be giving the hackers the keys to your network.

Spear Phishing

This kind of social engineering attack is a highly targeted version of phishing. It is directed at specific victims and involves a great deal of preparation, making use of contacts and references very familiar to the targeted victim, making the scam almost imperceptible.

Baiting

Just as the term suggests, this strategy is all about enticing the victim to fall for the bait. There are many approaches to this, like telling them they won something then asking to click on a link to claim the prize, or letting them know that their computer has been infected and again, getting them to click on a link that will supposedly fix the problem.

Internal Threats in Social Engineering

Once a hacker is in the system, there are countless ways that they can steal information or wreak havoc on your business. So getting their foot in the door is of the utmost priority for many of these devious social engineers.

Doing this physically is not as difficult as it might seem. One of the commonly used methods is tailgating or entering the premises on the pretense that they are an authorized entity. Many hackers also take advantage of what they can glean from public information, which is surprisingly a lot, especially if they have the patience to do a regular observation of the target area, or are willing to go dumpster diving.

How to Keep Your Business Safe from Social Engineering Threats

It’s quite scary to think that many use social engineering tactics today, but with awareness and the presence of mind, you can easily avoid becoming a victim. Simple practices like refraining from opening suspicious-looking emails and attachments would be very helpful. It is also advisable to implement multifactor authentication in all your systems and to keep your antivirus software updated.

In conclusion, as a business owner, it would be in your best interest to have all employees undergo training that will equip them with the tools and skills needed to circumvent any social engineering attack. You can find out just how much your staff knows about social engineering and other online threats by having them take this free cybersecurity quiz.

We can help bolster your company’s defenses against online threats of all kinds. From training your employees to updating your network, we can cover for you. Just let us know when you are ready and we will be happy to be of service!