How Hackers Use Social Engineering Tactics in Phishing Scams

Social engineering is quite a buzzword these days in the world of cybersecurity. But what is it, and why are businesses so afraid of it? It is a form of hacking that uses deception and manipulation to get victims to divulge information. Companies have reason to be fearful because social engineering tactics have led to a lot of destruction and millions of dollars in losses for businesses worldwide.

Phishing is one of the most rampant types of attacks these days. It has been highly successful because it uses tried-and-tested social engineering techniques to hoodwink potential victims.

What are these Social Engineering Tactics, and how do hackers use them?

  • Riding on human emotion.

    When people get scared, nervous, pressured, or curious, they are more likely to make impulsive decisions or actions. Hackers bank on this natural reflex to get victims to reveal personal information before they can think about it. By the time they have calmed down and realized the danger, it will already be too late.

  • Establishing credibility.

    People are quick to trust entities that have an established reputation. This includes institutions like banks or vendors, as well as personal contacts. By imitating these entities, hackers can create a credible image as one of the social engineering tactics that potential victims will almost certainly trust.

  • Personalizing content.

    There is plenty of information in the public domain hackers can use to spin a web of deceit to capture their victims. It goes further than simply calling a target by name. They might refer to a concert you have recently attended or a restaurant you love. By creating familiarity, they cause a potential victim to let their guard down and be more vulnerable to an attack.

  • Using lookalike websites.

    Many hackers send out links that lead to fake login pages identical to real ones as one of their social engineering tactics. A typical tactic is telling you to change your password because it is about to expire. The link they send you to is a lookalike site where you can enter your data. It all looks legit, but if you look at the URL, you see it is a fake link.

  • Creating panic-inducing situations.

    When people get into a panic, they rarely think logically. They will act on the impulse to free themselves from the threatening situation as quickly as possible. If the hackers tell them their account will be closed if they don’t click on the link, you can expect them to click the link in a second.

  • Social engineering tactics – Intentionally misspelling words.

    The typo errors and poor grammar commonly associated with phishing emails are intentional. It is their way of dodging detection by spam filters. Since people are not as vigilant as malware detectors, hackers easily fooled many people despite these glaring errors.

  • Attacking during holidays and special events.

    There is a general air of excitement and engagement around these periods, and hackers capitalize on that to boost the success rate of their phishing attacks. Also, timing the attacks with these events gives an illusion of legitimacy, which makes the targets more likely to become victims. This is one of the common social engineering tactics that hackers use.

  • Spreading malware through attachments.

    Ordinarily, most systems can detect and block malware, but if these malicious files get installed into the system through phishing, your network defenses cannot do anything about it. Once installed, malicious attachments can do a range of damage, from destroying your files to stealing sensitive data.

  • Posing as top executives is a social engineering tactic.

    When your boss requests confidential data, you don’t ask questions and give them what they want with minimal delay. After all, that is what a good employee does, right? Exactly! Therefore, hackers have taken this new approach of pretending to be top executives to get easy access to company information.

  • Creating a pretext.

    This social engineering tactic takes a lot of work and patience because the hackers need to build trust. Gradually, they gain the confidence of the victim, who will eventually disclose information more freely.

Final Thoughts about Social Engineering Tactics

Now that you know how hackers use social engineering tactics for phishing, you have the knowledge to avoid an attack. However, despite all the awareness and safety precautions, it is still possible to become a victim. For this, we have created an infographic called “The Top 10 Steps to Take If You Think You Have Been Hacked.” If you think you have been hacked, this tool would be very handy. You can download it right here. 

If you need more information on social engineering and other cybersecurity issues, call us. We will provide everything you need to improve your protection against online threats!

Why Cybersecurity Insurance Matters

As businesses move forward into a digital environment, cybersecurity insurance becomes even more crucial as online threats grow more advanced. Before, hackers only targeted large, high-revenue corporations since they had the money and the valuable information. But statistics show that over 40% of recent cyberattacks target small businesses. But what’s even more alarming is that only 14% of these small businesses are prepared for such an attack.

Cybersecurity Insurance is a Wise and Necessary Investment

Organizations are already taking more stringent measures to protect their businesses against online threats. Despite these efforts, malware and ransomware can still make their way into your system, and data breaches can still happen. To protect your business from the many ramifications of these attacks, you must invest in a good cybersecurity insurance plan.

While cybersecurity insurance cannot prevent or undo cybercrime, there are many ways that it can help your business recover in case an online attack takes place.

Reduce Financial Setbacks

Dealing with the consequences of a cyberattack can be expensive. Depending on the severity of the attack, it can set your business back by millions of dollars! You will pay for legal services, IT support, damage control, and more. A comprehensive plan can cover all these expenses and much more.

Cover Downtime Losses

Getting your business back on its feet can take a long time, again depending on the gravity of the situation. During rebuilding or while operations are on hold, insurance can tide you over until your business is fully recovered.

Fill the Gap Liability Insurance

When purchasing a general liability insurance plan, many business owners assume that this covers cyberattacks, which is typically not the case. Standard policies might offer coverage to some extent, but it is rarely enough. A separate cybersecurity insurance policy will give you the widest possible coverage to protect your business.

Recovery Assistance

Many cybersecurity insurance plans today offer so much more than just financial help. Many providers offer a complete recovery package that includes legal services, PR damage control, and IT forensics. You can get all these services from separate providers, but why stress yourself when you can get them all in one place?

Competitive Rates for Robust Security

Insurance carriers usually offer very competitive rates to clients with a robust cybersecurity system in place. This is to encourage companies to prioritize cybersecurity and implement better strategies. If you wish to avail discounted rates, it would be a good idea to level up your protection as early as now.

Best Practices for Improving Cybersecurity Insurance

There are many ways to boost cybersecurity in the workplace, as many of us know by now. For starters, you must train your employees regularly, as lack of awareness still ranks at the top of how hackers break into systems. You must also secure your networks, constantly update your anti-malware tools, and implement multi-factor authentication.

Bring Your Own Device Policy

Another excellent way to improve your company’s cybersecurity is to implement a sound Bring Your Own Device or BYOD policy in the workplace. The policy should clearly define the responsibilities of the company and the employee when using their personally owned devices to access company data and other uses of the device within the workplace.

To guarantee that you include all the vital elements in your company’s BYOD policy, you can use our BYOD Policy template, which you can download by clicking right here. You can customize it any way you need to make it align with your organization’s operations and goals.

Final Thoughts on Cybersecurity Insurance

A business needs to do everything necessary to boost cybersecurity. But no matter how strong your defenses might be, one must never be complacent. Investing in a good cybersecurity insurance plan is one of the best things you can do to protect your business. Call us now so we can help you with any questions you may have about cybersecurity insurance.

What Is BDR and How Does It Impact Business?

Businesses these days conduct most of their processes digitally. On one hand, this is great because it speeds up transactions, improves data accuracy, and so on, allowing for faster and more efficient IT business development. But the heavy reliance on digital data brings new risks of data loss or damage. All businesses should have a good backup and disaster recovery plan to lessen these risks. We will explain to you what is BDR and how it impacts businesses.

An Introduction to What is BDR

BDR stands for “backup and disaster recovery.” It is a set of solutions that make sure data is safe and can be recovered after a disaster. A BDR plan aims to protect a business and maintain the continuity of operations despite any mishaps.

We often consider BDR solutions a defense against cyberattacks, which are becoming more frequent in recent years. But they are also beneficial in other circumstances, like keeping a business safe after a natural disaster or in any situation where the company’s data is at risk.

What a Sound BDR Strategy Can Do for Your Business

The lack of a proper BDR solution can have a negative impact on your business. At the very least, it can cause disruptions to your operation as your staff scrambles to recover all your data. In worst-case scenarios, you might not only find yourself with a destroyed business, but you may also face lawsuits as a repercussion of the disaster.

But if you have a tried-and-true BDR solution protecting your data, more than likely, you won’t have to face these dreadful scenarios. In addition, there are multiple other benefits that you can enjoy, such as the following.

Protection against Data Loss and Damage

There are so many ways for digital data to get lost, stolen, or damaged. It can happen through a data breach, a cyberattack, a system failure, human error, or a natural disaster. But if your business has a trusty BDR plan, it will protect your data despite any of these unfortunate incidents.

Better Data Security

Data security is integral to IT business development. A good BDR system makes sure of this by keeping a copy of all your business data, like contracts, transactions, client profiles, and so on, in a safe and remote location. Through high-tech encryption tools and physical security measures, we should protect data backups both physically and digitally.

Customer Retention

If you are not prepared for a disaster, you could lose hours or even days of downtime as you try to get everything back in order. Your clients will not be very forgiving of such situations and will probably leave and take their business to your competitors. With a sound BDR plan, you can have a quick and complete recovery, and your customers can have peace of mind and will not have a reason to leave.

Evaluating Your BDR Strategy

If your IT provider has already set up a BDR solution for your business, that’s great. But do you know how dependable it is? If disaster strikes, are you sure your defenses will hold up and keep your system and data protected?

Discover the impact that a BDR plan has on your business. Learn how the BDR plan affects your employees and the growth of your enterprise. For ideas and tips on creating your BDR strategy, download our FREE infographic or watch the video HERE.

We can also assess your existing BDR plan and make the necessary adjustments to make it perfectly suitable for your business needs. Call us today for a consultation!

The Role of Technology in Businesses in 2023

Technology has always played a key role in businesses across different industries in 2023. But recently, this role has grown even more because IT is used more and more in businesses around the world. To draw more customers and stay ahead of the competition, you should understand all the changes and use them to your advantage.

Technology Trends in Businesses to Look Out for in 2023

grow your business in 2023

Many trends in technology are useful in growing businesses in 2023, as discussed in our first blog this month, 8 Ways Technology Will Grow Your Business in 2023. You don’t need to use all of them – just take your pick depending on your industry and the nature of your business. There are some kinds of technology, however, that can add value to just about every industry, like the following:

Artificial Intelligence

Commonly used today for online shopping, digital assistants, and fraud prevention, AI can make your operations faster and more efficient while freeing up a lot of time and other resources for your business.

Cloud Computing

Cloud-based solutions virtually take away the boundaries to how you operate your business. It gives you access to software, infrastructure, and other resources you could only dream of before.

Automation

So many processes that used to be done manually are now automated through technology in businesses, especially in 2023. This transition speeds up operations, reduces the risk of human error, and makes for a much better customer experience.

Internet of Things

Now that software, sensors, and other things can connect almost everything, we are living in the age of connectivity. The IoT provides many ways for businesses to save time and increase efficiency, but it also opens up new security risks, so we must exercise due caution.

Vendor Management Technology in Businesses in 2023

Working with vendors is a more complicated task than many assume. To reduce risks, you need to keep costs low and get the most out of your vendors. With the aid of a good VMS, all this is possible without breaking a sweat.

The Importance of Cybersecurity Technology in Businesses in 2023

Technology Trends for Cybersecurity

As technology in businesses advances in 2023, so does the risk of online threats. For this reason, it is more important than ever to protect your business with a dependable cybersecurity solution.

As we talked about in our blog post on week 2, Top 8 Technology Trends and How They Impact Cybersecurity, each current technology trend has its own impact on cybersecurity. Some are good, and some are not so good. You can read more about it by checking out our blog here.

Perks of Working with a Managed Service Provider

Changing your IT provider
Tired Caucasian bearded 40s middle-aged businessman employee man typing laptop feels failure upset with loss of information online error stressed looking at the computer screen suffering from headache pressure. High-quality photo

Staying updated on all the changes in technology in businesses can be tiresome in 2023. Typically, business owners would not have the time to do it themselves. But there is a way to enjoy the benefits of technology for your business—by partnering with a managed services provider.

If you currently already have an IT provider but are not always happy about the service you are getting, it might be time to make a change. Changing your MSP is a bold move that must not be taken lightly. In our week 3 blog entitled When Is It Time to Change Your IT Provider? we list some signs that tell you to find a new provider.

A reliable MSP can give you all that IT offers and make it work for your business, just like we do at Our Company. We can provide everything from simple IT consultation to business automation, vendor management, cybersecurity, and anything technology-related that can help grow your business.

One of our areas of expertise is vendor management. This is quite an underrated aspect of business that needs more attention as it deals with crucial business expenses that impact growth. Click here for more about our vendor management services and how they can benefit your business.

February Recap: Personal Identifiable Information (PII) In Data Security

This month, we focused on a variety of topics regarding personal identifiable information (PII). PII includes an individual’s name, address, phone number, and medical history. In this digital age, PII is increasingly being stolen from unsuspecting individuals and organizations alike. PII allows cybercriminals to easily access financial accounts, and commit identity theft, and other crimes.

You can never really underestimate these hackers and the havoc they can wreak. Just to give you an idea, take a look at some of our latest blogs about PII.

Breaches

Week 1: Top Data Breaches in 2022

In one of our recent blogs, we enumerate the top 10 data breaches in 2022 so far. These data breaches have resulted in millions of dollars worth of losses and have affected millions of unsuspecting individuals.

Data Breaches to Steal Money

Cryptocurrency websites have been attacked, with about $33 million stolen from Crypto.com in January and $625 million from Ronin Crypto, also within the first quarter of the year. Microsoft and Twitter have also been victims of massive attacks, which they are fortunately able to catch shortly.

Data Breaches to Steal Personal Identifiable Information

Other massive data breaches in the year have involved stolen credit card information sold on the dark web, insurance, and healthcare records stolen from the Australian healthcare and insurance company called Medibank, and data on missing persons stolen from Red Cross.

How Data Breaches Happen

The hacker used someone’s personal information to break into the company’s highly protected network, causing these data breaches.

identifiable Information

Week 2: Understanding Personal Identifiable Information

Personal identifiable information or PII refers to any data or detail that can be used to unequivocally identify an individual. Some of the more popularly used PII are a person’s full name, social security number, and biometrics. We talk more about PII in another of our recent blogs.

Because of the power that these bits of information wield, hackers aim to collect them by whatever means necessary. Once they get their hands on this critical data, they will be able to easily gain access to restricted areas of companies, both online and offline.

Securing Information with a Data Privacy Framework

The importance of personal identifiable information is very clear. With this in mind, it is just as important to keep this data as safe as possible. One of the best ways to ensure this is to use a reliable data privacy framework.

There are many existing ones that you can use but for the highest level of protection, it is best that you have your own framework, designed and built specifically for your company. With such a security solution in place, you can be more at ease knowing that you are better protected against potential intruders.

pii

Week 3: Protecting Your Personal Identifiable Information

In week three, we talk about specific things you can do to protect your personal identifiable information. Because no matter how much you trust your data privacy strategy, you should still take all the steps you can to be ahead of hackers at all times. Our guide lists some effective ways to protect your PII both online and offline. Read the full blog here.

Recovering from Getting Hacked

So, you have been very careful and you have done everything that you are supposed to do to keep your PII safe. But despite all this, it is still possible for some really ingenious hackers to get into your system. In case that happens, here is our Free Breach Infographic that tells you how to quickly recover from whatever damage has been done. Want to learn more about PII and how to keep your data safe? Call us today and let’s have a talk!

Top 10 Data Breaches in 2022

Cybersecurity tools and strategies have improved by a huge margin over the years. However, data breaches remain to be one of the biggest online threats. This means you can never let your guard down especially when you are operating online. In fact, even huge global companies with seemingly ironclad security systems can still be vulnerable to these attacks.

Many large companies have suffered massive data breaches this year, leaking confidential data, losing millions of dollars, and other damages. Here are the ten worst cases that have happened so far in 2022.

Crypto.com Theft

In January, hackers were able to find a way around Crypto.com’s 2-factor authentication, getting access to about $18 million in Bitcoin and $15 million in Ethereum.

Red Cross Data Breaches

It was also in January when online attackers breached the Red Cross database, specifically that of their Restoring Family Links Program. Information of individuals and families separated by war and other causes, as well as missing persons, were stolen. The Red Cross was able to stop the attacks by immediately taking their servers offline.

Ronin Crypto Theft

The Axie Infinity game became wildly popular early in 2022 and to accommodate more players, they loosened security protocols. This risky move allowed hackers to move in, who eventually managed to steal $625 million worth of cryptocurrency.

Microsoft Data Breaches

In March, the hacking group known as Lapsus$ managed to infiltrate the very tight defenses of Microsoft, putting several of the IT giant’s products at risk. Within two days, though, Microsoft was able to thwart the attack and reported that no client information had been taken.

Cash App Data Breach

A former employee who had beef with the payment company Cash App took to infiltrating their system in April. The hacker stole reports with names, portfolio values, and brokerage account numbers from over 8 million clients.

Student Loan Data Breaches

Nelnet Servicing, a student loan service provider, suffered a data breach in June that led to the exposure of confidential information of more than 2.5 million accounts, including names, contact details, and social security numbers. It was about a month before the breach was discovered.

Twitter Data Breach

In July 2022, a hacker sold data from over 5.4 million Twitter accounts on a hacking forum. The hacker was asking for $30,000 in exchange for the stolen data.

Medibank Data Breach

In October, a malicious party stole data for 9.7 million past and current customers of the Australian insurance and healthcare company Medibank. The company refused to meet the hacker’s demands, who eventually released the files online in separate batches.

Credit Card Information Leak

Also in October, details of over 1.2 million credit card accounts were posted for free on the BidenCash carding marketplace, where anyone on the dark web can use them to make online purchases. These are all active cards that have an expiry date between 2023 and 2026.

Shein Data Breaches

A third party stole 39 million Shein customers’ payment information and sold it on a hackers’ forum. Shein was fined $1.9 million for failing to disclose the 2018 data breach, which was discovered in October.

What to Do If You Think You Have Been Hacked

As you can see, these are all multimillion-dollar companies, and they can even be vulnerable to online attacks that result in data breaches. This only shows that anyone can be a victim. So if you think you are totally safe with the defenses that you have now, you might want to think again. There is no leeway when it comes to online attacks. You need to constantly reevaluate your cybersecurity strategies and keep them updated so they stay relevant to the changing times.

But in the event that you think you may have been hacked, you can follow our step-by-step guide on what to do in order to recover your data and restore your network security. If you need further assistance in reinforcing your security strategies, just call us and we will be on it right away.

January Recap: All You Need to Know About Social Engineering

This month, we covered a range of topics concerning social engineering. Social engineering is now considered one of the most prevalent risks when it comes to online security. Most hackers rely heavily on social engineering tactics to lure unsuspecting users to divulge information.

It sounds complicated but it’s nothing more than the practice of manipulating people into revealing information through the use of false pretenses. It often creates a sense of urgency, fear or excitement, playing with people’s emotions to get them to do exactly what the hackers want them to do. In case you missed any of them, here is a brief summary.

social engineering

Week 1: What Is Social Engineering and How Can It Affect Your Business?

We discussed the basics of social engineering and how the different types of attacks are used to exploit unsuspecting victims. We also looked at what makes up a successful social engineering attack and how attackers might use modern technology to increase their reach. Specifically, attackers may utilize deception techniques such as phishing emails or malicious links in order to gain access to personal information or data. Additionally, attackers may use impersonation tactics in order to manipulate their target into giving away information or credentials.

Social engineering is the infiltration of something secure, intending to acquire information or secure access through cunning means. With the use of modern technology, social engineering is now possible with the victims not even knowing. If you are caught unprepared, as a result, this could potentially lead to the downfall of your business. With awareness and the presence of mind, you can easily avoid becoming a victim. One of the commonly used methods is tailgating or entering the premises on the pretense that they are an authorized entity.

Simple practices like refraining from opening suspicious-looking emails and attachments would be very helpful. It is also advisable to implement multifactor authentication in all your systems and to keep your antivirus software updated. Click here to read more of our week-1 blog defining what exactly social engineering is.

Social Engineering scams

Week 2: Where Does Social Engineering Scams Come from?

In order to prevent these attacks from being successful, it is important for users to remain aware and educated about cybersecurity best practices and protocols. This includes implementing strong passwords that include both upper- and lowercase letters, numbers, and special characters; avoiding suspicious links through email or messaging services; and utilizing two-factor authentication measures when possible–for example, when accessing accounts online or over public Wi-Fi networks. Users should also use secure VPNs whenever possible to protect their remote data..

There are more than 4.74 billion social media users today. Hackers are using social media to entice unsuspecting users into their traps. They create fake accounts that are used in either of the following four ways:. MIPs are bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact. A hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. Fully Invested Profiles are intended purpose of fully invested profiles is the same as those created for MIPs. Click here to read more of our week-2 blog about the origin of social engineering.

 

Cybercriminals Use Social Engineering

Week 3: The Top 5 Ways Cybercriminals Use Social Engineering

Finally, we presented best practices for staying safe online when encountering suspicious links or other potentially dangerous content. For example, links in messages can lead to malicious sites with malware that could compromise users’ personal information and devices. It is also important for users not to respond immediately if they receive an unexpected message from someone they do not know or recognize – even if it appears legitimate – as this could be an attempt by adversaries to gain access to sensitive data via impersonation techniques.

Cybercriminals use social engineering to play on victims’ emotions and gain their trust. There are a number of different ways that cybercriminals manipulate their victims online. Phishing is by far the most common and most effective tactic that hackers use in social engineering. This is where the hacker pretends to be someone that the victim knows, then asks for their login details. There are so many ways that cybercriminals use social engineering for malicious intent these days. Piggybacking, also known as tailgating, is when someone discreetly follows an authorized person into a restricted area of the building. As a business owner, it is crucial to ensure that you educate all your employees fully when it comes to social engineering attacks and other cybercrimes. Click here to read more of our week-3 blog and the top 5 social engineering threats.

By following these tips and remaining vigilant about potential attacks, everyone can make sure to stay safe online! Give us a call if you think you need help strengthening your business against attacks.

The Top 5 Ways Cybercriminals Use Social Engineering

Advanced technology and cutting-edge hacking techniques have been the main tool that cybercriminals use for online attacks. But did you know that the most effective method that hackers use for enticing victims online is something so much simpler? Cybercriminals use social engineering or in other words, manipulate people by establishing trust and playing on their emotions.

Common Methods of Social Engineering Attacks

There are a number of creative ways that social engineers go about their devious ways. However, there are five ways that stand out on how cybercriminals use social engineering for their personal gain.

Phishing

This method is by far the most common and most effective tactic that cybercriminals use in social engineering. It has been around for years yet people continue to fall for it at an alarmingly high rate. Phishing is common using emails. In fact, anyone who has an email account would likely have received several phishing attempts in their inbox.

Among the earliest phishing emails are those that come from a Nigerian prince who needs your help in getting his inheritance and in return, he will give you a sizable portion of his wealth. Later on, phishing emails became more believable, like an email from what seems to be your bank, asking to verify your account number. Recently, phishing through social media has become rampant, where you would be asked to log in to your account on what seems to be a real social media site but is actually just a clever imitation.

Baiting

Baiting is what cybercriminals use social engineering and is an approach where something is in front of the target victim, hoping to get them to click on a link and fall for the trap. It could be a free movie or song or something that would be of interest to the victim. The link does not give them what was promised and is instead some kind of malware that will cause damage.

Cybercriminals use Social Engineering Pretexting

This kind of social engineering scam is where the hacker pretends to be someone that the victim knows. They might pretend to be the head of IT doing some routine check, then ask for an employee’s login info. Or they might pretend to be a law enforcer or investigator, at which many people would be very cooperative. Because the employee thinks the hacker is a trusted entity, they might willingly give their details.

Quid Pro Quo

This is a type of social engineering attack where the hacker offers you something in exchange for critical information. Let’s say a disgruntled employee has been laid off or had left a company in not so amicable terms. Hackers hunt these disgruntled individuals and offer to buy the information that they can use to attack the company.

Cybercriminals use Social Engineering Piggybacking

Although social engineering these days is through online, there are still plenty of approaches that take place in the physical environment. Piggybacking is one such example. Also known as tailgating, piggybacking is when someone discreetly follows an authorized person into a restricted area of the building. Once they are in, they can easily access computers to steal data.

How to Be Safe from Cybercriminals using Social Engineering Attacks

There are so many ways of how cybercriminals use social engineering for malicious intent these days. However, there are also several things that you can do to keep safe from these attacks.

Many of the preventive measures are actually very simple, starting with never revealing passwords and other sensitive data to anyone. This includes heads of IT departments, people in charge of corporate audits, or even law enforcers.

As a business owner, it is also crucial to ensure that you educate all your employees fully when it comes to social engineering attacks and other cybercrimes. You can check what they already know about the dark web by having them take this 10-question cybersecurity quiz.

We have plenty of tools and resources that can help boost your protection against all kinds of cyberattacks. Call us today and we will be happy to put together a strategy that will keep your business and data as safe as can be!

Where Does Social Engineering Scams Come from?

Social engineering scams are so much more rampant these days than ever before. There will certainly be suspicious-looking items in your inbox when you check your emails, which are most likely phishing emails. Many people now know to avoid clicking these malicious emails, which is a good thing. But still, their vast amount makes you wonder, where do social engineering scams come from anyway? The very simple answer to that is social media.

How Social Media Is Used for Social Engineering scams

According to the latest count, there are more than 4.74 billion social media users today. For hackers, each of these users is a potential target. Hackers are using social media to entice unsuspecting users into their traps because there is such a large online population. Specifically, they create fake accounts that are used in either of the following four methods.

Manipulating Public Opinion

People can be very impressionable, especially regarding things they see on social media. Social engineers take advantage of this vulnerability to sway the public’s view on certain things, like politics. Political parties routinely create millions of fake accounts to spread information that could sway voters during elections. Online, posts from phony accounts can spread quickly and have a significant impact on voters for very little money. This is what you call Social Engineering scams.

False Advertising

It is very common to see posts on social media where you can supposedly win a prize if you like or share their page. Or how about those pages that are apparently on the verge of closing down and need to dispose of their inventory quickly, where you can get a chance to get one of their products by simply sharing their page. These are nothing but social engineering scams called false advertising.

After Steve Jobs’ death, a viral post claimed Apple was honoring him by giving away iPhones and iPads.. Millions of people from around the world clicked on the malicious link, thinking they were just entering a raffle. What happened instead was that their devices got infected with a nasty virus.

Minimally Invested Profiles or MIPs

Minimally invested profiles are created en masse and are usually bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact, typically on Facebook. Once the connection has been established, the hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. That is when they start the social engineering scams.

Fully Invested Profiles or FIPs

The intended purpose of fully invested profiles is pretty much the same as that of the MIPs, which is to get people to click on certain links. But an FIP involves more effort as it is made to look authentic to the eyes of the target victim. It could imitate the account of real contact, and they might try to add you saying that they created a new account because they were hacked, or they forgot the password, and so on.

You can actually spot these fake profiles easily by practicing due diligence. Check out every account before accepting friend requests. If the account is relatively new and is suspiciously lacking in friends or content, then that is a red flag right there.

Protect Yourself From Social Engineering Scams

Social media may be part of our daily lives, but that doesn’t mean you can use it carelessly. Never be caught unaware when you are online, especially when you are using social media. This goes for both your personal and business accounts. If you use social media for business, it’s best to train all your employees in online attack prevention.

We have prepared a 10-question quiz that you can answer just to see how prepared you are to face social engineering scams or attacks. If you feel there is room for improvement, give us a call and we can step in anytime to boost your defence and increase your protection against online threats.

What Is Social Engineering and How Can It Affect Your Business?

Terms like phishing and malware have become very common terms these days because of their widespread use online. Did you know that these activities are but a small part of a much bigger operation known as social engineering?

Definition of Social Engineering

The term might be new but the practice has been going on for centuries. It’s the infiltration of something secure, intending to acquire information or secure access through cunning means. With the use of modern technology, social engineering is now possible with the victims not even knowing. If you are caught unprepared, as a result, this could potentially lead to the downfall of your business.

External Threats in Social Engineering

Businesses these days rely heavily on technology across all operations and as a result, it makes our life easier. This gives social engineers vast opportunities to trick people into providing all sorts of information, such as the following.

Phishing

Phishing is by far the most prevalent form of social engineering attack. It is a very straightforward kind of trickery, and that simplicity is also the reason why it is so effective. Through an authentic-looking email, the hacker would take victims to websites that look real and ask them to log in, which many people would do without a second glance. Just like that, you would just as well be giving the hackers the keys to your network.

Spear Phishing

This kind of social engineering attack is a highly targeted version of phishing. It is directed at specific victims and involves a great deal of preparation, making use of contacts and references very familiar to the targeted victim, making the scam almost imperceptible.

Baiting

Just as the term suggests, this strategy is all about enticing the victim to fall for the bait. There are many approaches to this, like telling them they won something then asking to click on a link to claim the prize, or letting them know that their computer has been infected and again, getting them to click on a link that will supposedly fix the problem.

Internal Threats in Social Engineering

Once a hacker is in the system, there are countless ways that they can steal information or wreak havoc on your business. So getting their foot in the door is of the utmost priority for many of these devious social engineers.

Doing this physically is not as difficult as it might seem. One of the commonly used methods is tailgating or entering the premises on the pretense that they are an authorized entity. Many hackers also take advantage of what they can glean from public information, which is surprisingly a lot, especially if they have the patience to do a regular observation of the target area, or are willing to go dumpster diving.

How to Keep Your Business Safe from Social Engineering Threats

It’s quite scary to think that many use social engineering tactics today, but with awareness and the presence of mind, you can easily avoid becoming a victim. Simple practices like refraining from opening suspicious-looking emails and attachments would be very helpful. It is also advisable to implement multifactor authentication in all your systems and to keep your antivirus software updated.

In conclusion, as a business owner, it would be in your best interest to have all employees undergo training that will equip them with the tools and skills needed to circumvent any social engineering attack. You can find out just how much your staff knows about social engineering and other online threats by having them take this free cybersecurity quiz.

We can help bolster your company’s defenses against online threats of all kinds. From training your employees to updating your network, we can cover for you. Just let us know when you are ready and we will be happy to be of service!