How Hackers Use Social Engineering Tactics in Phishing Scams

Social engineering is quite a buzzword these days in the world of cybersecurity. But what is it, and why are businesses so afraid of it? It is a form of hacking that uses deception and manipulation to get victims to divulge information. Companies have reason to be fearful because social engineering tactics have led to a lot of destruction and millions of dollars in losses for businesses worldwide.

Phishing is one of the most rampant types of attacks these days. It has been highly successful because it uses tried-and-tested social engineering techniques to hoodwink potential victims.

What are these Social Engineering Tactics, and how do hackers use them?

  • Riding on human emotion.

    When people get scared, nervous, pressured, or curious, they are more likely to make impulsive decisions or actions. Hackers bank on this natural reflex to get victims to reveal personal information before they can think about it. By the time they have calmed down and realized the danger, it will already be too late.

  • Establishing credibility.

    People are quick to trust entities that have an established reputation. This includes institutions like banks or vendors, as well as personal contacts. By imitating these entities, hackers can create a credible image as one of the social engineering tactics that potential victims will almost certainly trust.

  • Personalizing content.

    There is plenty of information in the public domain hackers can use to spin a web of deceit to capture their victims. It goes further than simply calling a target by name. They might refer to a concert you have recently attended or a restaurant you love. By creating familiarity, they cause a potential victim to let their guard down and be more vulnerable to an attack.

  • Using lookalike websites.

    Many hackers send out links that lead to fake login pages identical to real ones as one of their social engineering tactics. A typical tactic is telling you to change your password because it is about to expire. The link they send you to is a lookalike site where you can enter your data. It all looks legit, but if you look at the URL, you see it is a fake link.

  • Creating panic-inducing situations.

    When people get into a panic, they rarely think logically. They will act on the impulse to free themselves from the threatening situation as quickly as possible. If the hackers tell them their account will be closed if they don’t click on the link, you can expect them to click the link in a second.

  • Social engineering tactics – Intentionally misspelling words.

    The typo errors and poor grammar commonly associated with phishing emails are intentional. It is their way of dodging detection by spam filters. Since people are not as vigilant as malware detectors, hackers easily fooled many people despite these glaring errors.

  • Attacking during holidays and special events.

    There is a general air of excitement and engagement around these periods, and hackers capitalize on that to boost the success rate of their phishing attacks. Also, timing the attacks with these events gives an illusion of legitimacy, which makes the targets more likely to become victims. This is one of the common social engineering tactics that hackers use.

  • Spreading malware through attachments.

    Ordinarily, most systems can detect and block malware, but if these malicious files get installed into the system through phishing, your network defenses cannot do anything about it. Once installed, malicious attachments can do a range of damage, from destroying your files to stealing sensitive data.

  • Posing as top executives is a social engineering tactic.

    When your boss requests confidential data, you don’t ask questions and give them what they want with minimal delay. After all, that is what a good employee does, right? Exactly! Therefore, hackers have taken this new approach of pretending to be top executives to get easy access to company information.

  • Creating a pretext.

    This social engineering tactic takes a lot of work and patience because the hackers need to build trust. Gradually, they gain the confidence of the victim, who will eventually disclose information more freely.

Final Thoughts about Social Engineering Tactics

Now that you know how hackers use social engineering tactics for phishing, you have the knowledge to avoid an attack. However, despite all the awareness and safety precautions, it is still possible to become a victim. For this, we have created an infographic called “The Top 10 Steps to Take If You Think You Have Been Hacked.” If you think you have been hacked, this tool would be very handy. You can download it right here. 

If you need more information on social engineering and other cybersecurity issues, call us. We will provide everything you need to improve your protection against online threats!

Moving to the Cloud Promotes Business Growth

The number of companies moving to cloud operations is rising each year. This is not a surprise because cloud solutions are now a vital instrument for the growth and development of businesses in today’s digital world. If you have been looking for a way to scale your business and haven’t tried cloud technology, there is no better time to take the plunge than now.

How Moving to the Cloud Affects Business Growth

A multitude of businesses all over the world will attest that cloud computing has helped them grow. But how did it help? What areas of your business can benefit the most if you move your operations to the cloud? Here are the most notable positive changes that you might expect.

Scalability

This feature ranks as one of the best advantages of moving to the cloud, which people look forward to the most. Before the cloud, business expansions were almost always massive and tedious operations that required heavy investment in terms of infrastructure and hardware. But with the extensive selection of cloud resources available, growing your business has never been easier!

Should you need to downgrade for any reason, it is just as easy on the cloud. You can cancel your subscription to services you don’t need so that you can operate on a smaller scale without having to incur unnecessary losses.

Financial Savings

It is interesting how many people assume that cloud services are expensive when the opposite is true. The prices vary, as this depends on the provider. But they will only charge you for the services or resources that you use. How can you be more cost-efficient than that?

Also, moving to the cloud means you no longer need to purchase expensive on-site equipment, which can also be costly to maintain. So, businesses really can save an incredible amount by shifting their operations to the cloud.

Efficiency

A distinctive feature of cloud applications is that they are accessible from anywhere if you have the internet. So, employees don’t need to go to the office to work. They can just do their jobs from home or any other location. There is also the benefit of using automation tools, which you can set up to lessen the demand for and reliance on manual labor.

Security when Moving to the Cloud

Whether you are just starting or are well on your way to conquering your industry, there is no need to worry about security in cloud-based solutions. Impressive security features abound on the cloud, including high-tech encryption, advanced threat detection, and multi-factor authentication, which protect your data and ultimately speed up business growth.

Innovation

The cloud gives easy access to all the latest innovations in technology as soon as they come out, which is vital for growing your business. Everything, from the latest versions of applications and operating systems to the latest hardware releases in the market, will be right at your fingertips if you are on the cloud.

There you have it—the top reasons cloud technology is crucial to business growth. Through cloud computing, growing your business can be faster, simpler, more cost-efficient, and perfectly aligned with your organization’s goals.

If you would like more information, you can download this infographic of ours called The Benefits of Moving to the Cloud.” Here, you will see everything that you will miss out on if you pass on this opportunity! Do also contact us today where we will have thorough and very enlightening discussions with your businesses today.

How Do MSP Mergers and Acquisitions Impact Your Business?

We have seen a significant rise in the number of MSPs and solution providers selling out to larger corporations. They are also selling to hedge funds in recent years. This trend of MSP mergers has been going on around the world. With this trend, there is no sign that it is going to turn in a different direction anytime soon.

Why Are Big Corporations Buying out MSP Companies?

Large IT companies are actively gunning for mergers or acquisitions because the MSP business is currently highly lucrative. The market is currently at a value of $223 billion and said it will reach $330 billion by 2025. Corporations recognize the strong growth potential of the MSP industry, but they don’t necessarily want to start a new company themselves. Indeed, why build one from scratch when MSP Mergers can find many MSPs out there willing to sell?

Also, these corporations are banking on the illusion of choice and keeping their current customers. They take control of multiple MSP companies while retaining their original names. People mistakenly believe that they have a wide selection of MSPs to choose from when, in reality, the majority of them belong to the same conglomerate.

Take Accenture, for instance. In 2023 alone, they will have acquired 8 different IT provider companies. It appears to the public that these MSPs are industry rivals. In truth, they are all bringing in revenue for Accenture. Trailing at a close second is The 20 MSP, which has already acquired seven MSPs so far this year.

Why Are MSP Owners Choosing to Sell Their Companies?

From the MSP owner’s perspective, selling the company could indeed be the best course of action considering the situation at hand. The most common reasons that they cite for doing so are burnout, health, retirement, partner disputes, or shifting to a different line of business.

It does seem like a win-win situation for everyone until you take a look at how the situation impacts the client companies of the MSP that has just been bought. Yes, we are talking about businesses like yours. Where does it leave you if a sizable corporation suddenly acquires the MSP you had chosen to work with?

Effects of MSP Mergers on Client Businesses

IT companies have their valid reasons for selling out; oftentimes, it has to do with money. But regardless of what good it might have done for them, the acquisition typically leaves their clients in the lurch. Of course, the big corporation promises to take care of all the clients in the same way that they have always been taken care of. But the truth is that everything will change, and not necessarily for the better.

As a business owner, you rely heavily on your MSP to take care of your digital operations. You’ve probably been staying with them all this time because they provide excellent service. You are happy with the IT guy working for you, and their location is near you.

But what if you wake up one day and everything is different? It is pretty normal for service quality to drop after an acquisition. You might go from being a highly VIP client to just one of the hundreds or even thousands.

With the change of management, you will likely have a completely new IT team that did not work with you before. But what’s even worse is that these professionals are usually miles away from your physical location and can only serve you remotely. They can go to you but their travel expenses will go on your bill. That is something you do not want at all with MSP Mergers!

What to Do If Your MSP Is Getting Bought Out By MSP Mergers

There are two main choices you can make once you find out your MSP is up for acquisition. One is to stay with them and hope things settle down quickly. In all likelihood, the new owners will want to hear your feedback because, after all, they want to keep your business. Take this opportunity to air your concerns and give them time to make adjustments to better serve your needs.

Now, if things have changed to the point that you are no longer satisfied with the service, you can always switch to a new provider. Despite the continuing M&A trends in the IT industry, there are still plenty of local MSPs that have not sold out.

Check out a few and see what else is out there. Here at our company, we would be very happy to help you sort things out, discuss your needs, and maybe even provide you with the services that you are looking for. Check out the MSPs that big businesses have acquired just in 2023. It will surprise you if you find out where these large corporations’ locations are. It’s no wonder why small businesses are suffering from acquisitions. 2023 MSP Acquisitions

And if your agreement confuses you and want to know how you can get out of it, call us today, and let’s talk!

How Small Businesses Attract Large Enterprise Talent

It is a goal for all companies, big or small, to attract and keep large enterprise talent that is suitable for the different areas of the business. After all, the more competent your workforce is, the more chances you have of successfully growing your business. But attracting talent is not always easy, especially for the SMB sector.

The Challenge of Attracting Large Enterprise Talent to SMBs

For large, multinational corporations, there is no problem because everyone is eager to work for them. These companies usually offer attractive benefits. We are not just talking about monetary compensation. There are also many other perks, like a prime office location, free training, travel opportunities, and many more.

For the SMB sector, it can be a big challenge to attract and keep large enterprise talent. The main reason for this is the limited funds. As a small or midsize business owner, what can you do to pique the interest of enterprise talent and get them to work for you? It will please you to know that there is a lot that you can do.

Effective Ways of Attracting and Retaining Large Enterprise Talent

While you might not have the prestige of working for a multinational company, you can build a highly competent workforce through other means. Here are some ways to help attract large enterprise talent.

Partnership with Local Institutions

One of the most effective ways to attract large enterprise talent is to partner with local institutions, particularly schools or community projects. You can launch a mentoring program or an internship and invite top students from the local college to sign up. Fresh minds have much to offer and can be a precious addition to your company.

Make the Hiring Process a Wonderful Experience

If you hope to lure and attract large enterprise talent into signing with your company, you must give them a wonderful experience throughout the hiring process. From the interview to onboarding, you need to make them feel valued. This increases the odds that they will want to work with you and stay with your company for a long time.

Maintain Communication with Qualified Candidates

A lot of the candidates that show up might be qualified, and you can only hire so many. In that case, keep in touch with the ones you did not hire. Let everyone know you are expanding and there might be open positions available soon. By doing so, you are essentially creating a filtered talent pool that would be precious for future hiring.

Offer a Hybrid Work Environment

One of the silver linings of the COVID pandemic is that most employees got to experience the many perks of a remote work setup. Because of this, it is now a smart move to offer a hybrid work environment, which is a mix of both remote and in-office work. Candidates will find this highly attractive because of the flexibility and improved work-life balance.

How a Managed Service Provider Can Help Attract Large Enterprise Talent

As you can see, there are plenty of things that you can do to attract and keep large enterprise talent. Some of these things need more preparation, and others might require the help of a professional. Switching to a hybrid workforce, for instance, might cause changes in your network and data infrastructure. No worries because a reliable managed services provider can take care of all that for you.

Here at our company, we have specialists that can help make the acquisition of top talent for your business a much easier task. We can set you up so well that the best candidates will soon swarm to you like bees to honey. Call us and we can talk more about how we can help you build the workforce of your dreams.

When Is It Time to Start Changing Your IT Provider?

Changing your IT provider is not an exciting task. Finding a new one can be stressful. You need to find one that will serve your needs to the highest standards and that you can trust to keep your best interests at heart. Because of the difficulties, many companies choose to slug it out with the one they have even though they are no longer satisfied with the services they are getting.

For some businesses, this kind of setup might still be manageable. But what if you are when your company is already taking losses because of poor service, and you don’t even realize it? How do you know if changing your IT provider is already a must? Here are five signs that you should look out for.

No Dedicated IT Team

When working with an IT provider or managed services provider, you should have a contact person or team you can work with. This plan contrasts with just relying on whoever answers your call. A dedicated team would understand your business and your corporate goals and know how to tie it up with the right IT services to produce the best results.

No Monthly Contract

If you need to pay your provider by the hour, or for every time you require their services, this will not be very economical for your business. When they do not address the problem, and you would need to call them again and pay them again, it makes little sense. You should change your IT provider to one that offers a fixed monthly contract, regardless of how many times you call them.

Use of Outdated Resources

Technology changes constantly. Just because the software or equipment your provider initially used was innovative at the time doesn’t mean that it won’t need to be replaced. A good MSP knows to upgrade resources so that the service they give you is always better or, at the very least, at par with current industry standards.

Inadequate Data Security is A Sign to Start Changing Your IT Provider

Cybersecurity can never be emphasized enough, especially in the world of business nowadays. The threats are getting more rampant and dangerous each day, and companies need to be vigilant. Switch If you feel that your IT provider is not giving you the best cybersecurity solutions your business requires. It doesn’t matter how much they excel in other aspects. It’s not worth it if your business does not have protection.

Changing Your IT Provider Who Is Slow to Respond

When you contact your IT provider, they should give you a prompt response. Every second wasted during a critical network issue or system failure can cost your business greatly. They should at least communicate clearly with you regarding the issue and their proposed solution for a problem.

Final Thoughts on Changing Your IT Provider

The temptation of staying with your current provider can be strong. At least you already know their limitations rather than take the risk on a new provider altogether, right? But then, this would mean continuing to take losses, waste resources, and miss out on great business opportunities.

If you are considering changing your IT provider, Our company is ready and capable of taking over. We have a wide range of managed services for many different industries.  We’d be happy to be your IT partner. To learn more about the services we offer, click here.

If you’re looking for help managing your vendors, download our Free Infographic for helpful tips. You can also call us so that we can discuss the best IT solutions for your business.

What Is IT Compliance?

The term IT compliance is frequently heard these days in relation to running an organization and making sure that they keep within the regulations of a third party or a specific client. It is essentially a process that companies go through in order to keep within these predetermined guidelines or boundaries. The main goal of IT compliance is to satisfy the minimum requirements when it comes to security implementation and risk reduction.

IT Compliance versus IT Security

There is a blurry line between IT compliance and IT security, with many people confusing one for the other. While both aim to ensure the security of a company or organization in the digital environment, the level of commitment involved can be very different.

With IT security, the implementing body will go to great lengths to keep the assets of the organization as protected as can be. They will utilize the most cutting-edge technology solutions to safeguard against any and all possible online threats known to man. In other words, IT security aims to follow best practices for the protection of the system or network.

IT compliance, on the other hand, simply aims to satisfy the minimum requirements of a third party, like the government or a contracting agent. Such third parties might have their own set of regulations that a company will have to fulfill in order to continue with operations. Such fulfillment of these regulations is what IT compliance is all about.

The Importance of IT Compliance in Cybersecurity

Although it does not necessarily guarantee that your company will be completely safe from online mishaps, IT compliance is a must. For starters, you won’t be able to continue operating if you fail to comply with even one small regulation.

Much more importantly, complying with IT rules and guidelines greatly reduces the risk that you face online. Of course, it is the third party that determines the standards of risk reduction. If you feel that the security procedures that they require are not enough to completely protect you online, you are free to implement even more advanced security measures that meet your needs.

In many cases, though, the simple act of IT compliance will already put you in a much safer place. In your own company, you can create your own compliance program that will effectively manage online risks and avert online attacks that could potentially lead to a dangerous data breach.

How a Managed Services Provider Can Help

Many companies, particularly those that are not directly operating in the IT industry, are not well-versed when it comes to IT compliance and such matters. In this case, the best move would be to partner with a reliable managed services provider that can take care of all the hard work and technical stuff for you.

We will guarantee that you comply with all the IT requirements that apply to your industry, region, or whatnot. We can also design and implement your own IT compliance program to further protect you from online dangers. Furthermore, we will train your employees on the best practices for ensuring IT compliance and protecting your network and data.

If, however, you feel that you have already been hacked, we have provided a free 10-step guide on what you should do to quickly remediate and be on the fastest road to recovery.

Many companies tend to be lax when it comes to IT compliance, only to learn their lesson after becoming victim to a data breach, by which it would be too late. Don’t wait for this to happen to your organization. Give us a call, and let us take care of your IT compliance requirements today and give you the best cybersecurity solutions so you can continue running your business in peace without having to worry about online threats.

Where Does Social Engineering Scams Come from?

Social engineering scams are so much more rampant these days than ever before. There will certainly be suspicious-looking items in your inbox when you check your emails, which are most likely phishing emails. Many people now know to avoid clicking these malicious emails, which is a good thing. But still, their vast amount makes you wonder, where do social engineering scams come from anyway? The very simple answer to that is social media.

How Social Media Is Used for Social Engineering scams

According to the latest count, there are more than 4.74 billion social media users today. For hackers, each of these users is a potential target. Hackers are using social media to entice unsuspecting users into their traps because there is such a large online population. Specifically, they create fake accounts that are used in either of the following four methods.

Manipulating Public Opinion

People can be very impressionable, especially regarding things they see on social media. Social engineers take advantage of this vulnerability to sway the public’s view on certain things, like politics. Political parties routinely create millions of fake accounts to spread information that could sway voters during elections. Online, posts from phony accounts can spread quickly and have a significant impact on voters for very little money. This is what you call Social Engineering scams.

False Advertising

It is very common to see posts on social media where you can supposedly win a prize if you like or share their page. Or how about those pages that are apparently on the verge of closing down and need to dispose of their inventory quickly, where you can get a chance to get one of their products by simply sharing their page. These are nothing but social engineering scams called false advertising.

After Steve Jobs’ death, a viral post claimed Apple was honoring him by giving away iPhones and iPads.. Millions of people from around the world clicked on the malicious link, thinking they were just entering a raffle. What happened instead was that their devices got infected with a nasty virus.

Minimally Invested Profiles or MIPs

Minimally invested profiles are created en masse and are usually bare profiles, usually with seductive profile photos that are meant to get people interested enough to add them as a contact, typically on Facebook. Once the connection has been established, the hacker will then use this fake MIP to send malware through messenger or post malicious links on your wall. That is when they start the social engineering scams.

Fully Invested Profiles or FIPs

The intended purpose of fully invested profiles is pretty much the same as that of the MIPs, which is to get people to click on certain links. But an FIP involves more effort as it is made to look authentic to the eyes of the target victim. It could imitate the account of real contact, and they might try to add you saying that they created a new account because they were hacked, or they forgot the password, and so on.

You can actually spot these fake profiles easily by practicing due diligence. Check out every account before accepting friend requests. If the account is relatively new and is suspiciously lacking in friends or content, then that is a red flag right there.

Protect Yourself From Social Engineering Scams

Social media may be part of our daily lives, but that doesn’t mean you can use it carelessly. Never be caught unaware when you are online, especially when you are using social media. This goes for both your personal and business accounts. If you use social media for business, it’s best to train all your employees in online attack prevention.

We have prepared a 10-question quiz that you can answer just to see how prepared you are to face social engineering scams or attacks. If you feel there is room for improvement, give us a call and we can step in anytime to boost your defence and increase your protection against online threats.

Addressing the Cybersecurity Risks of Working from Home

A remote workforce has become the norm since the pandemic. Even now that we consider it safe to return to the office work environment, many businesses have maintained the remote work setup because of the advantages. However, working from home also brings cybersecurity issues that need attention so as not to jeopardize the company’s network and sensitive data.

What Are the Cybersecurity Dangers That Come with Working from Home?

When working from home, employees lack the usual protective measures used in an office network. Many workers use their home networks and may also use the same device for both work and personal transactions. Because of this, there are a lot of security issues that can arise and potentially cause damage to the company.

Vulnerable Personal Networks

You can keep your home network protected by regularly updating your antivirus software. However, most people do not realize there is also a need to update their router software. Without doing this, you will make your home network, and ultimately your work data, susceptible to the prying eyes of online criminals.

Greater Reliance on Technology

Now more than ever, we rely heavily on online tools for doing all kinds of business procedures. Besides the basic emailing and sending of files, practically everything else gets done using digital technology, from video conferencing to banking to fulfilling orders. This widespread use of online tools gives hackers more opportunities to hack company records.

Lack of Cybersecurity Awareness

In the office environment, IT people take care of any cybersecurity issues. Thus, employees do not take such matters too seriously as it is not their primary responsibility, although they are still liable. You must train them in cybersecurity and be sure they are fully aware of potential issues when working at home. Unfortunately, this is not the case since most employees still lack adequate skills and knowledge to circumvent these cybersecurity threats.

Fatigue and Lack of Focus

Human error is still the most common cause of data breaches, and this is especially true in the remote work environment. Studies have shown that almost 40% of work-from-home employees feel exceptionally tired in the remote work setup. In addition, they also need to juggle home chores, which reduces their focus on implementing cybersecurity protocols and makes them lax in their judgment. All these things combined can significantly increase the chance of remote employees inadvertently exposing the company’s confidential files to hackers.

Weak Passwords

In trying to infiltrate company networks through remote workers, hackers will try to crack the user’s passwords. It is the easiest method, and it just so happens that many people still use weak passwords, even for sensitive accounts.

Use of Personal Devices

In the typical office environment, employees will use company-issued computers with current malware protection. When working at home, however, many people use their laptops or smartphones, which are likely to have less than adequate IT security measures installed, like data encryption.

Making Remote Work Safer From Cybersecurity Risks

There are many benefits to working from home. If you feel this is the best strategy for your company, go for it. However, make sure that all remote processes are completely secure. This step is where we can help!

Since we are focusing on cybersecurity this quarter, we have developed a little Quiz for you and your employees to take. Not only is the Quiz fun, but it counts toward your Employee Cybersecurity Training! Access the Quiz Here!

Our cybersecurity experts can equip your company and your remote workers with the skills and technology to stay protected from malware attacks and other online threats. Contact us to learn more about our comprehensive and fully customizable cybersecurity services today!